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Writing Samples
Band 6

Today, high sales of popular consumer goods reflect the power of advertising and not the real needs of society in which they are sold. To what extent do you agree or disagree. Write at least 250 and include any

In
this
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 modern era, thanks to the technological revolution, we are all bombarded with a torrent of advertisements wherever we go.
While
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 some opine that the best way of advertising can make a valuable contribution to creating high sales for a company, it does not necessarily mean a high demand among
people
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. I completely agree with
this
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 point of view.
Firstly
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, advertising goes a long way in the world of marketing. There is a clearly
recognizable
Change the spelling
recognisable
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 relationship between becoming visible in the media and a higher tendency to purchase.
For example
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, Apple is one of the most well-known examples in
this
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 case. Annually, they hold a convention discussing different features of their products, which plays a crucial role in boosting awareness among their clients.
As a result
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, Apple products are the dominant ones in
this
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 contemporary area.
Secondly
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, no one dares to deny the importance of celebrities in advertising products. To clarify, most companies are aware enough about the influence of famous bloggers over others, since
people
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 usually take a look at them as role models in their lives.
Therefore
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, they tend to imitate their lifestyle and even their interests.
For instance
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, when Cristiano Renaldo did not accept Coca-Cola
due to
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 its negative effects, many of his fans avoided buying
this
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 product, leading to
losing
Verb problem
a loss
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 its popularity among a large number of
people
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. In conclusion, underestimating the importance of advertisements in making something a trend among individuals is not logical. I believe we should place a high value on the concept that may be broadcast for locals, since if these powerful tools are used to encourage
people
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 towards the culture of overconsumption, it can be horribly prelious for not only
people
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’s mental health because they buy some items which are not necessary at all just for the sake of following trend, but
also
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 for the so whole society.

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task
Make your view clear in the first line and end with a clear conclusion that restates your view.
cohesion
Break long text into short, plain sentences. Use link words like and, but, so to show how ideas fit.
content
Give 2-3 strong points. For each point, add one simple fact or example.
language
Check spelling and grammar. Fix easy errors like wrong word forms and mis-spellings.
structure
Use one idea per paragraph. Start each paragraph with a clear sentence that shows the point.
tone
Keep a calm tone. Do not say things that are hard to prove or feel strong without proof.
position
You show a clear view that you agree with the statement.
content
You use examples (Apple, Ronaldo) to back your points.
structure
You plan with steps like first, second, third points.
Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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