In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In contemporary society, numerous businesses globally promote their

products

Use synonyms

as innovative and unprecedented through various advertising platforms.

This

Linking Words

practice is primarily designed to attract

consumers

Use synonyms

and encourage them to purchase these items. In my opinion,

this

Linking Words

trend represents a negative development, which I will elaborate upon in the following paragraphs. The main objective of any

organization

Change the spelling

organisation

show examples

is to

maximize

Change the spelling

maximise

show examples

revenue and profitability. One effective strategy for achieving

this

Linking Words

goal is to introduce novel

products

Use synonyms

to the market, accompanied by claims that the company is the pioneer of

such

Linking Words

innovations. When

consumers

Use synonyms

encounter these assertions in advertisements, they are often inclined to purchase the promoted

products

Use synonyms

For instance

Linking Words

, when a smartphone manufacturer asserts that it is the first to introduce specific features, it is frequently the case that similar features have already been available in competitors' devices. A pertinent example of

this

Linking Words

is the recent Apple iPhone 15 series, which claimed to debut the 'always on display' feature, portraying it as a completely original innovation distinct from the functionalities offered by Android devices, a claim

that is

Linking Words

factually inaccurate.

Such

Linking Words

claims can lead

consumers

Use synonyms

to make purchases that may not be warranted. The financial resources expended on these

products

Use synonyms

could be allocated towards more productive avenues.

For example

Linking Words

, once a customer buys a smartphone, the market value of that device typically begins to decline almost immediately.

Conversely

Linking Words

, if the consumer chose to invest that money in a fixed deposit account or savings instrument, they would not only preserve their capital but

also

Linking Words

accrue interest income over time.

Additionally

Linking Words

, frequent upgrades of smartphones contribute to the creation of electronic waste, posing a significant threat to environmental sustainability. The manufacturing process of smartphones

also

Linking Words

consumes considerable resources, including water, electricity, and gas, which could be better

utilized

Change the spelling

utilised

show examples

to enhance the quality of life for local communities. In summary, the prevalent tactic employed by numerous companies to entice

consumers

Use synonyms

into purchasing new gadgets is fundamentally a strategy directed towards profit

maximization

Change the spelling

maximisation

show examples

This

Linking Words

practice,

coupled with

Linking Words

the adverse environmental impacts stemming from the excessive disposal of outdated devices and the resources squandered in production, compels me

to conclude

Linking Words

that it constitutes a detrimental development for both the economy and the environment.

santanusaha950

Dec 2, 2025

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task

Make your main idea clear in the intro. Say if you think this trend is good or bad. Then give two strong reasons and one simple example. End with a short view.

coherence

Connect your ideas better. Use small linking words to show how one idea fits with the next. Start each paragraph with a clear topic sentence.

development

Give easy, plain proof. Explain how your point works. Use one or two simple facts or numbers.

content

Clear view that the trend is not good.

evidence

Good use of an example to back up the idea.

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10
Linking words
meeting the goal of 7 or more
2
Word repetition
meeting the goal of 3 or fewer
4
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 6.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 6.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 6.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

366 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Some think they can use as much fresh water as they want, but others say governments should limit water use because it's not endless. Discuss both views and give your own opinion.

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