Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

Nowadays, the sales of famous products are mainly
due to
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the power of marketing and do not represent the actual daily necessities of consumers, so the sales of goods soared beyond expectations. Personally, I agree with
this
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opinion.
To begin
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with, advertising is a powerful tool for companies to promote their products and services to make profits.
Hence
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, they will spend a lot of budget to finance
this
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expense in order to make more people know about the products they manufacture.
For example
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, Apple spends 7% of its selling and general expenses every year to promote its goods,
such
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as iPhone, MacBook, AirPods, and Apple Watch.
As a result
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,
this
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strategy is effective because their device ecosystem is exclusive and safer for users,
because
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as
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to use it, a consumer must input a username and a password as a double security for better usage.
However
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, sometimes people purchase more items than they need,
for example
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, an iPhone 17 Pro Max, which is relatively expensive, so it is just a waste of money. By doing so, they will take a loan or use pay later to buy it at a high interest rate or save for months, even years, to obtain it in the marketplace.
This
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phenomenon occurs in Indonesia,
due to
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the elegance of items caused by the marketing they offer, societies will purchase it even though they do not have enough money or fear of missing out.fact,
for example
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, some people only need some features on mobile phones,
such
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as making calls, chatting, and using social media, so they can buy other brands at an affordable price.
To sum up
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, advertising plays a crucial role when a company promotes their goods because of the psychological effect they create to boost its revenue, so consumers buy more than they need.

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structure
Make a clear plan before you write. Start with a short intro that says your view. Then have 2 or 3 body parts with one main idea each. End with a short conclusion that repeats your view.
grammar
Use simple, clear grammar. Check long sentences and break them into two. Watch for wrong use of words. Fix spelling and punctuation.
development
Be sure to give enough details for each idea. Explain why you think the idea matters. Use real and simple examples that fit the point you make.
lexical
Keep words in easy form. Use verbs and nouns they know well. Avoid hard words that do not help your point.
cohesion
Link ideas with good joining words like 'also', 'but', 'however', 'so', 'therefore'. This helps the flow of your essay.
task
You state a clear view that you agree with the topic.
content
You give examples like Apple and Indonesia to show your idea.
coherence
You use sign words to link ideas between sentences.
Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general
Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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