In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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Introduction

Nowadays, many

businesses

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advertise their

products

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as being new or innovative in order to attract

consumers

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’ attention.

This

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phenomenon has become increasingly common

due to

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intense

market

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competition

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, and I believe it is largely a positive development despite some potential drawbacks.

Body · 1

There are several reasons why

companies

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emphasize

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emphasise

show examples

that their

products

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contain “new features”. The primary reason is that

businesses

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need to stand out from competitors in a highly competitive

market

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. Nowadays,

consumers

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are exposed to a huge variety of similar

products

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, so

companies

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often promote improved functions, advanced technology, or updated designs to persuade people to choose their

products

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instead

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of others. In many cases, these innovations are genuinely useful.

For instance

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, modern smartphones frequently introduce better cameras, more efficient software systems, and longer battery life, all of which can significantly improve users’ daily experiences.

Body · 2

Another important reason is that advertising allows newer or smaller

companies

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to compete with well-established brands. Through extensive promotion,

consumers

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are exposed to a wider range of

products

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and alternative brands rather than relying entirely on traditional

market

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leaders.

As a result

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, the dominance of older

companies

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can gradually be weakened, leading to fairer

market

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competition

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Furthermore

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, stronger

competition

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forces

businesses

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to continue improving their

products

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instead

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of depending only on their reputation.

This

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competitive pressure encourages innovation and ultimately benefits

consumers

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by providing better-quality

products

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and more choices.

Body · 3

Admittedly, some

companies

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may exaggerate the importance of their “new” features purely for marketing purposes. In certain situations, the changes are minor or impractical, but

businesses

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still use attractive advertisements to justify higher prices.

Consequently

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, some

consumers

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may waste money on

products

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that do not offer meaningful improvements.

Conclusion

Overall

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, I believe

this

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is mainly a positive development.

Although

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misleading advertising does exist, promoting innovative

products

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can stimulate

market

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competition

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, encourage technological progress, and provide

consumers

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with more choices and higher-quality

products

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Therefore

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, the

overall

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impact of

this

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trend is beneficial for both

businesses

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and society as a whole.

chunyanh502

May 26, 2026

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task response

For task response, your answer is full and clear. To get a higher band, add one more very clear real example for the bad side, not only the good side.

task response

For task response, your opinion is clear from the start and stays the same. This is good. To make it stronger, explain a little more why the bad side is not as strong as the good side.

coherence and cohesion

For coherence and cohesion, your essay is easy to follow and each paragraph has one main idea. To improve more, use a few linking words in a more natural way and avoid using similar sentence forms too often.

coherence and cohesion

For coherence and cohesion, your ideas move well from one paragraph to the next. To get a higher score, make one or two topic sentences more direct and short.

task response

For task response, you answered both questions fully and gave a clear opinion.

task response

For task response, your ideas are relevant and well explained, especially about competition and better products.

coherence and cohesion

For coherence and cohesion, your essay has a clear introduction, body, and conclusion.

coherence and cohesion

For coherence and cohesion, your points are in a logical order, so the reader can follow your thinking easily.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

Paragraph 1 - Introduction

Sentence 1 - Background statement
Sentence 2 - Detailed background statement
Sentence 3 - Thesis
Sentence 4 - Outline sentence

Paragraph 2 - First supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 3 - Second supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 4 - Conclusion

Sentence 1 - Summary
Sentence 2 - Restatement of thesis
Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »- a book that's free for 🚀 Premium users.

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10
Linking words
meeting the goal of 7 or more
6
Word repetition
meeting the goal of 3 or fewer
1
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 6.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 8.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 7.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

5 paragraphs

323 words

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Topic Vocabulary:

Innovation
Fast-paced
Distinguishing
Psychological aspect
Inherently
Perceived
Continuous improvement
Revolutionary
Feasible
Throwaway culture
Undervalue
Longevity
Obscure
Novelty
Unsatisfactory

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In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Young people these days tend to be more isolated and less polite and respectful than in the past. What are the causes of this, and what solutions can be suggested?

These days, many students use technology when learning. Do you think this is a positive or negative development.

Some people say that music is a good way of bringing people of different cultures and ages together. To what extent do you agree or disagree with this opinion?

In some countries, owing a home rather than renting one is very important for people. Why might this be case ? Do you think this is a positive or negative situation ?

Some think that climate change reforms will negatively affect business. Others feel they are an opportunity for businesses. Discuss both sides and give your own opinion