In their advertising, businesses nowadays usually emphasize that their products are new in some ways. Why is this? Do you think it is a positive or negative development?

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Emphasising the unique features in the advertisements,

businesses

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nowadays claim that their

products

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and services are exclusive or even the best in order to attract more consumers. In spite of certain drawbacks, I believe it is a positive development to win the global competition and raise awareness about

products

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among people.

To begin

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with, as there is an abundance of entrepreneurs who create new innovative

products

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every day, advertising is a significant tool for

businesses

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to differentiate themselves from competitors.

Additionally

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, with an advertising campaign, they can show people which problem their

products

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solve or how customers effectively benefit from them. In terms of sales, the

products

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that are introduced as "new" or "improved" can capture the attention of potential buyers more easily.

For example

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, smart watches that can monitor a person's heart rate, blood pressure, and how many calories they burn by walking have made thousands of individuals take up an active lifestyle.

Thus

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this

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trend inspires entrepreneurs, resulting in continuous improvements in technology and quality.

However

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this

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tendency poses a number of concerns to both society and

businesses

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. First and foremost,

this

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trend causes consumers to always expect "newness" in every new version of an item, which is quite impossible.

Subsequently

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, entrepreneurs will probably have to exaggerate even useless features or add the ones that buyers cannot make use of. Beyond that, when

businesses

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market their

products

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as symbols of status or luxurious lifestyles, buyers tend to make decisions based on desire rather than necessity. To illustrate, the majority of individuals buy the

products

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of Apple, namely iPhone, iPad, and MacBook, to show off their wealth and novelty.

This

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may lead people to impulse buy

instead

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of using their current belongings. In conclusion, emphasising new capabilities in advertising is crucial in today's intense market. I believe that

this

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development's benefits can outweigh the drawbacks when done ethically

ziyodullokhonanvarov

Jun 28, 2026

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task response

Answer both parts more directly. Say more clearly why firms do this, and why you think it is good overall.

task response

Your main ideas are good, but some points need deeper support. Add one more clear result or reason in each body part.

task response

Some examples are a bit too general. Use one clear and direct example, then explain how it proves your point.

coherence and cohesion

Your essay has a clear start, middle, and end. Keep this shape in future essays.

coherence and cohesion

Linking is mostly clear, but some lines feel long. Break a few long ideas into shorter sentences.

coherence and cohesion

Make sure each paragraph has one main point only. This will make your message easier to follow.

task response

You answered both questions and gave your opinion clearly.

task response

Your ideas are relevant to the topic and stay on the main point.

coherence and cohesion

Your essay is well organised with an introduction, two body paragraphs, and a conclusion.

coherence and cohesion

You use clear linking words like 'To begin with', 'However', and 'In conclusion'.

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8
Linking words
meeting the goal of 7 or more
2
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 7.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 6.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

309 words

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Topic Vocabulary:

Innovation
Fast-paced
Distinguishing
Psychological aspect
Inherently
Perceived
Continuous improvement
Revolutionary
Feasible
Throwaway culture
Undervalue
Longevity
Obscure
Novelty
Unsatisfactory

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In their advertising, businesses nowadays usually emphasize that their products are new in some ways. Why is this? Do you think it is a positive or negative development?

Some people think that museums should be enjoyable places to entertain people, while others beilieve that the purpose of the museums is to educate. Discuss both views and give your own opinion.

Some people think that employers should not care about the way their employees dress because what matters is the quality of their work. To what extent do you agree or disagree?

Some people think that it's better for children to go to boarding school, while others think that they should go to day school and stay with their parents.

Some people believe that governments should have access to people's mobile phone call records and messages for safety reasons. Others believe that this information is private and should not be available without permission. Discuss both these views and give your opinion.