Large businesses have big budgets for marketing and promotion, and as a result, people gravitate towards buying their products. What problems does this cause? What could be done to encourage people to buy local products?

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Backed by substantial budgets for marketing initiatives, large corporations are able to shape consumers’ selection toward their
products
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to an extent that smaller firms simply cannot match.
This
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trend gradually hinders the growth of many local enterprises and limits
consumer
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choice. With a view to reviving the competitiveness of local manufacturers, the government should impose higher
taxes
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on dominant businesses and provide financial support to local start-ups. The expansion of already-dominant corporations makes smaller ones encounter difficulties in competing in the domestic market.
Companies
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often invest heavily in promotional and advertising campaigns to strategically shape people’s preferences toward their
products
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, leading to an increase in revenue and, later, market dominance.
This
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is best exemplified by Nike and Adidas in the recent World Cup, since both brands featured celebrities and high-profile athletes in their advertising campaigns, driving a boom in their footwear sales
along with
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significantly
enhance
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enhancing
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their brands' image and
consumer
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confidence.
Accordingly
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, local footwear businesses often struggle to grow owing to limited brand recognition and low
consumer
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trust,
consequently
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contributing to a decrease in sales of local
products
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. Governments should levy
taxes
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on big
companies
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in parallel with
subsidy
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apply
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value-added
taxes
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on domestic
products
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,
consequently
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preventing the dominance of foreign manufacturers over local
companies
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. An additional approach is to provide financial support to local enterprises in favour of
incentivizing
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incentivising
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local entrepreneurship and production. As people have
wider
Correct article usage
a wider
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range of affordable alternatives, they are likely to purchase locally produced goods. In conclusion, large corporations have invested huge budgets for marketing purposes to drive
consumer
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purchasing behaviour toward their
products
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to an extent that smaller firms cannot match.
Therefore
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, governments should impose higher
taxes
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on dominant brands and provide financial support to local
companies
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or start-ups to level the playing field and encourage people to buy local
products
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.

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task response
Answer both parts more fully. You explain the problem well, but the help for local products needs one more clear idea.
coherence and cohesion
Make each main idea very clear at the start of each body paragraph.
coherence and cohesion
Use simpler linking words. Some long phrases make the meaning less clear.
task response
Explain how your solutions help local buyers step by step.
task response
You answer both questions in the task.
coherence and cohesion
Your essay has a clear introduction, body, and conclusion.
task response
You use a relevant example to support your point.
Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Topic Vocabulary:
  • over-reliance
  • disrupts
  • entrepreneurship
  • economic diversity
  • monopolistic
  • financial power
  • homogenization
  • awareness campaigns
  • tax incentives
  • sustainability
  • artisan
  • eco-friendly
  • dominate
  • innovation
  • stifle
  • richness
  • cultures
  • traditions
  • highlighting
  • distinguish
  • superior
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