Some people believe that cheap, fast transportation is required for successful international business, while others believe that good technology is more important. Discuss both views and give your opinion.

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It is widely acknowledged that being successful in global trade depends on some parameters.
While
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a significant number of people believe that well-connected and low-
cost
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transportation
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is a key factor for global firms which aiming at reaching top-class level, others argue that advanced
technology
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plays an important role in their success. I strongly believe that
transportation
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cost
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and type are a main consideration for international
companies
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to maximise their profits
while
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minimising their operating
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cost
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costs
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.
This
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essay will elaborate on both sides and my position. On the one hand, the means of
transportation
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and
cost
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are the main drivers of business models.
This
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is because when
companies
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produce their
products
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, they have to transport them to selected destinations,
such
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as ports, customers, or other plants. These destinations are generally far from their production sites;
as a result
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, they have to pay substantial costs to transport their
products
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to reach them, and they have to deliver on
time
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.
While
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it builds a trust relationship with customers, which is crucial for their operations,
technology
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can only manage their internal business. To illustrate, when
companies
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don't deliver their
products
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on
time
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due to
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the lack of well-connected
transportation
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, they may face serious penalties, forcing them to pay an excessive amount of penalties that increase their
cost
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.
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Thus
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Thus,
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companies
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' profits and success depend on
transportation
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cost
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and
time
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.
On the other hand
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, advanced
technology
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has positive consequences in the long term for
companies
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. It allows them to process a large amount of data that determines their productivity and efficiency at work.
This
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is because data collection and processing require great consideration, which would be manageable by using some AI tools,
such
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as machine learning algorithms,
while
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it takes a long
time
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to be completed when people do it.
In addition
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, it
also
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enables instant communication between partners and operations that are located in different countries.
For instance
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, Starbucks uses a logistic regression model to promote their
products
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, allowing them to review millions of feedback to improve services.
Hence
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, there is a strong relationship between business success and
technology
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, encouraging
companies
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to reduce their excessive workload. In conclusion,
although
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many people believe that advanced
technology
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is vital for being successful in international trade, I firmly believe that optimising
transportation
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would be more beneficial for them because they can reduce their operational costs, which means a substantial amount of money, and they can deliver their
products
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to their customers on
time
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by following a tight schedule.

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task response
Estimated score: 6. The answer deals with all parts of the task, but some ideas need more full support. Explain more clearly why transport is more important than technology in all kinds of international business.
task response
Your main view is strong, but it is too broad. Fast, cheap transport matters most for goods, such as food or clothes. Technology may matter more for online, bank, or service work. Add this point to make your view more exact.
task response
Use examples that clearly prove the point. The Starbucks example shows how technology can help, but “logistic regression” is not well explained and may not be a clear example of global business success. Use a simple example, such as an online shop using data to know what people want.
task response
Some claims need a fuller link. For example, say that late delivery can cause lost sales, lost trust, and extra fees. Then explain why this can be worse than slow data work.
coherence and cohesion
Your order is clear, but some long sentences hold too many ideas. Break them into two or three short sentences so the main point is easier to see.
coherence and cohesion
Keep each paragraph on one main idea. In the first body paragraph, move from transport cost to trust to technology very quickly. First explain cost, then time, then the effect on the business.
coherence and cohesion
Use linking words with care. “While it builds a trust relationship with customers” is not clear because “it” may mean transport or late delivery. Name the subject again: “On-time delivery builds trust with customers.”
coherence and cohesion
Make the end shorter and more direct. Restate your view and give the two best reasons only: lower cost and on-time delivery.
task response
You discuss both views and give a clear opinion. Your view is clear in the start and at the end.
task response
You give main reasons for each side: low cost and fast transport can cut costs and help on-time delivery; technology can help with data and work across countries.
coherence and cohesion
The essay has a clear four-part shape: start, first view, second view, and end.
coherence and cohesion
Words such as “On the one hand”, “On the other hand”, “For instance”, and “In conclusion” help the reader follow your ideas.
Word Count

IELTS says that you should write a minimum of 250 words in writing task 2. If you go under word count you will lose marks in task response.

A very long essay will not give you a higher band score.

Aim for between 260 to 290 words in writing task 2. This will ensure a concise essay and will be realistic in terms of time management. You have only 40 minutes to write the essay and you need around 10 minutes of planning time, so you will not be able to write a long essay in 30 minutes.

Topic Vocabulary:
  • international business
  • face-to-face meetings
  • build business relationships
  • negotiate a contract
  • inspect production facilities
  • attend trade fairs
  • transport infrastructure
  • affordable air travel
  • delivery times
  • global supply chains
  • digital communication
  • video conferencing
  • cloud-based platforms
  • real-time collaboration
  • reduce operating costs
  • remote working
  • access global markets
  • maintain client relationships
  • routine business operations
  • high-value meetings
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