In their advertising, businesses nowadays usually emphasize that their products are new in some way Why is this? Do you think it is a positive or negative development?

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Introduction

These days,

businesses

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often

emphasize

Change the spelling

emphasise

show examples

that their

products

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are new in some way.

This

Linking Words

is mainly because

companies

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need to compete with others and attract

customers

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’ attention through short advertisements. In my opinion,

this

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is generally a positive

development

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because it helps

customers

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make better-informed decisions and encourages

businesses

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to be more innovative.

Body paragraph 1

One of the main priorities of a business is to remain competitive. In markets where many

companies

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sell similar

products

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, each business needs to show why its product is different or better.

Therefore

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companies

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usually place emphasis on new features that their competitors may not offer.

Furthermore

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, advertisements often have limited time or space, so it is more convenient to mention one important innovation briefly.

For instance

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, a car company may focus on a new safety feature because

this

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is the main area in which its vehicle can compete with other cars.

Such

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a message can quickly attract

customers

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who are particularly concerned about safety.

Body paragraph 2

I believe

this

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development

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is positive for both

customers

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and

businesses

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. When

customers

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are informed about the latest features, they can compare different

products

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and decide which one is more suitable for their needs.

Emphasizing

Change the spelling

Emphasising

show examples

novelty can

also

Linking Words

encourage

companies

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to bring greater creativity and innovation to their

products

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. If

businesses

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realize

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realise

show examples

that useful improvements attract

customers

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, they are more likely to invest in developing safer and more effective goods.

Moreover

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, advertisements can help

companies

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find the particular groups of people who would benefit from these innovations.

However

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businesses

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must ensure that their claims are accurate;

otherwise

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customers

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may be misled.

Body paragraph 3

In conclusion,

companies

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emphasize

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emphasise

show examples

the novelty of their

products

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to compete with other

businesses

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and communicate their main improvements quickly.

Overall

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this

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is a positive

development

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because it benefits

customers

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while

Linking Words

encouraging

businesses

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to continue improving their

products

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.In their advertising,

businesses

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nowadays usually

emphasize

Change the spelling

emphasise

show examples

that their

products

Use synonyms

are new in some way

Conclusion

Why is

this

Linking Words

? Do you think it is a positive or negative

development

Use synonyms

mmahyar91

Aug 20, 2026

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task response

You answer both parts well. To make the view even stronger, explain more clearly why this is positive more than negative. For example, say that false claims can cause harm, but clear rules can limit this problem.

task response

Your ideas are clear and stay on the topic. Add one more real or more detailed example of a new product to show how people can use the new part in daily life.

coherence and cohesion

Your essay has a clear start, main body, and end. Each part has one main idea, so it is easy to follow.

coherence and cohesion

Use a little more variety in links between ideas. Along with 'Furthermore', 'Moreover', and 'However', you could use simple links such as 'As a result', 'For this reason', or 'At the same time' where they fit.

coherence and cohesion

The last line repeats the main view well. You could make it more forceful by briefly noting the need for true claims before giving your final positive view.

task response

You give clear reasons for why firms stress what is new: they need to compete and catch people’s eye in short ads.

task response

Your car safety example fits the point well and shows how a new part can help a firm stand out.

coherence and cohesion

The order of ideas is strong: reasons first, then your view, then a short end.

coherence and cohesion

Topic sentences such as 'One of the main priorities of a business is to remain competitive' guide the reader well.

Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

for example
for instance
to illustrate this
to give a clear example
such as
namely
to illustrate
take, for example

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11
Linking words
meeting the goal of 7 or more
5
Word repetition
meeting the goal of 3 or fewer
5
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 7.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 4.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 5.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 7.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

5 paragraphs

324 words

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Topic Vocabulary:

Innovation
Fast-paced
Distinguishing
Psychological aspect
Inherently
Perceived
Continuous improvement
Revolutionary
Feasible
Throwaway culture
Undervalue
Longevity
Obscure
Novelty
Unsatisfactory

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