The bar chart illustrates changes in the volume of international tourism to a particular country between 2010 and 2020,
while
the accompanying table identifies four principal purposes behind these visits.
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Overall
, the destination witnessed a remarkable expansion in tourist arrivals. Despite remaining the dominant motivation throughout the decade, leisure experienced a decline in its relative importance.
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Conversely
, business journeys and trips involving friends or relatives became increasingly popular, unlike travel undertaken for miscellaneous reasons.
Having attracted 12M visitors in 2010, the country welcomed 22 million ten years later, representing a growth of approximately 83%. Holidays Linking Words
initially
accounted for 55% of all trips; Linking Words
however
, Linking Words
this
share had fallen to exactly half by 2020. Linking Words
Nevertheless
, the absolute total of holidaymakers rose considerably, from 6.6 million to 11 million. Linking Words
This
contrast demonstrates how a shrinking market share can coexist with a growing number of travellers.
Turning to the remaining categories, visits to friends or relatives climbed from one-fifth to one-quarter of the total. Business travel followed a comparable trajectory, gaining five percentage points to reach 20%. Together, these two purposes represented 45% of all arrivals in 2020, compared with 35% a decade earlier. Meanwhile, the opposite pattern characterised miscellaneous travel, whose contribution contracted from 10% to 5%, leaving it as the least common reason in the final year.Linking Words