Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives.

Advertisement is a tool that helps consumers to identify a product or service. It is a way of sharing a story about them or their services. History shows that storytelling had been a part of human evolution.Companies and brands have been using
this
since the idea of consumerism have been established. In my opinion, advertisements paint a clear picture about merchandises that are available in the market for buyers. Today we see advertisements on various platforms like print media, radio, television, internet and social media. There are myriad formats of advertisements like commercials, posters, banners, hoarding, radio jingles, online ads, etc. I personally love short commercials which tell us a story. The recent Dove commercial which reflects women empowerment is a brilliant ad campaign. They shared stories of different women from different walks of life across the globe and never did they mention their product except at the end. The ad was a success as it was an awareness project which ditched the old idea of beauty and that women in today’s world is capable of doing any work.
Similarly
, another ad which caught my attention was Coca-Cola promoting its “Avengers” cans launched during the release of the new “Avengers” movie. It simply talked about its new product using the recent trend. Another great Indian campaign was “A drop of life” on polio drops, which turned out pivotal in putting India on the map of the polio free nations. In conclusion, I would like to say advertisement is a beautiful art that helps us to know about different things around us and we always have a choice to make the right decision for ourselves regarding a purchase. We really cannot blame it on advertisements.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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