Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with? Give reasons for your answer and include any relevant examples from your own knowledge or experience. You should write at least 250 words.

There are two different opinions on the impact of adverts on individuals. Certain people believe it encourages spontaneous purchases and another group see it as a means of updating consumers on the importance of
such
goods. I am of the opinion that promotions are relevant to our daily
living
Suggestion
lives
. One of the quickest ways in which I stay updated about new phone products and their unique features is through commercials. Some of which are radio jingles, television displays,
bill boards
large outdoor signboard
billboards
or flyers. Recently, I developed
interest
Suggestion
an interest
in a particular vehicle simply because the promotion explained its uniqueness to the Nigerian road.What
this
meant was that buyers could navigate through
pot holes
a pit or hole produced by wear or weathering (especially in a road surface)
potholes
and road bumps without feeling any impact.
Likewise
, we are able to compare products between competitors by simply looking at their promotional information. Quite a number of
these
denotes a person or thing
this
information
contain
Suggestion
contains
details about
competitive advantage
Suggestion
the competitive advantage
of the manufacturer.
For example
, manufacturers of sanitary pads will subtly inform their viewers of the uniqueness of their product and how it is better than their competitor's product. These jingles help the customers to make better decisions.
On the other hand
, they may pose a challenge by
making many people to
Suggestion
making many people
buy what is not needed at a particular point in time. These well-crafted communications tend to make prospects dance to the tune of their adverts. Irrespective of what school of thought we might prefer, one certain thing is that we are likely to make better judgements by the information received through various media and these decisions often times make our lives better.
Submitted by Serhii Baraniuk on

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Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • encourage
  • persuade
  • manipulative
  • unnecessary
  • excessive
  • artificial needs
  • desires
  • consumers
  • oversaturation
  • impulse buying
  • financial problems
  • inform
  • educate
  • features
  • benefits
  • innovations
  • raise awareness
  • social issues
  • positive behavior
  • enrich
  • well-being
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