Some companies sponsor sports as a way to advertise themselves. Some people think that it is good, while others think there are disadvantages to this. Discuss both sides and give your opinion.

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In the new ever-competitive world, marketing has become a vital strategic tool, not only for the growth, but
also
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for the
sustainance
a source of materials to nourish the body
sustenance
of a company. As sports attract a great amount of
viewership
Suggestion
, companies are using it as a medium to endorse their products.
This
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essay will discuss both these school of thoughts, and will
also
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argue why it has more advantages than disadvantages. Nowadays, advertisements form an integral part of sports
programmes
Suggestion
programme
.
Firstly
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, advertisements bring with themselves a huge amount of sponsorship, which is instrumental in organising these costly affairs.
Moreover
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, it exposes the company to a large number of potential clients in a short span of time. To cite an example, when the company DLF sponsored the
first
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edition of the Indian Premier League, it not only led to
it's
of a thing, of it; possessive form of "it"
its
exponential growth, but
also
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helped organise the event in an efficient manner.
Thus
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, advertising has dual benefits.
However
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, it has certain disadvantages as well. Organisers, for profits, are always inclined to increase the number of ads, which makes it a bad experience for the viewers.
Furthermore
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, it gives companies undue power over the proceedings of the event.
For instance
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, during a recent cricket tournament, when the time allocated to ads was increased minimally, the number of viewers decreased drastically.
Thus
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, some consider that sports endorsements have a detrimental effect on sports entertainment. To conclude, companies these days, invest heavily on advertising during sports events.
Although
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, it may hamper
overall viewing experience
Suggestion
the overall viewing experience
, it not only brings in a lot of capital, but
also
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helps companies grow.
Thus
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, in my opinion, the advantages clearly outweigh the disadvantages.
Submitted by varundavej on

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Topic Vocabulary:
  • Sports sponsorship
  • financial support
  • athletes
  • brand visibility
  • awareness
  • commercialization
  • integrity
  • dependencies
  • corporate funds
  • unethical practices
  • strategic partnerships
  • communal relations
  • promote healthy lifestyles
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