Some companies sponsor sports as a way to advertise themselves. Some people think that it is good, while others think there are disadvantages to this. Discuss both sides and give your opinion.

In the new ever-competitive world, marketing has become a vital strategic tool, not only for the growth, but
also
for the
sustainance
a source of materials to nourish the body
sustenance
of a company. As sports attract a great amount of
viewership
, companies are using it as a medium to endorse their products.
This
essay will discuss both these school of thoughts, and will
also
argue why it has more advantages than disadvantages. Nowadays, advertisements form an integral part of sports
programmes
Suggestion
programme
.
Firstly
, advertisements bring with themselves a huge amount of sponsorship, which is instrumental in organising these costly affairs.
Moreover
, it exposes the company to a large number of potential clients in a short span of time. To cite an example, when the company DLF sponsored the
first
edition of the Indian Premier League, it not only led to
it's
of a thing, of it; possessive form of "it"
its
exponential growth, but
also
helped organise the event in an efficient manner.
Thus
, advertising has dual benefits.
However
, it has certain disadvantages as well. Organisers, for profits, are always inclined to increase the number of ads, which makes it a bad experience for the viewers.
Furthermore
, it gives companies undue power over the proceedings of the event.
For instance
, during a recent cricket tournament, when the time allocated to ads was increased minimally, the number of viewers decreased drastically.
Thus
, some consider that sports endorsements have a detrimental effect on sports entertainment. To conclude, companies these days, invest heavily on advertising during sports events.
Although
, it may hamper
overall viewing experience
Suggestion
the overall viewing experience
, it not only brings in a lot of capital, but
also
helps companies grow.
Thus
, in my opinion, the advantages clearly outweigh the disadvantages.
Submitted by varundavej on

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