International marketing is sometimes seen as invasive and an intrusion into the country in question. Others argue that it is a necessary and economical form of education in addition to spreading ideas, language and culture. Discuss both sides and give your opinion.

People have different views about international advertising of goods and services. In the following essay, I will consider both sides of

this

issue as well as give my opinion. On the one hand, it is considered by some that the worldwide marketing is intrusive.

In other words

, companies which advertise their products in another state often produce

a

Suggestion

an

economic and cultural invasion. Taking Italy as an example, most recent market analysis reveals that in the

last

few decades, the impact of a great deal of Asian advertisements forced many traditional Italian manufacturers to close. It goes without saying that, when an industry with centenary tradition

diseappears

get lost, as without warning or explanation

disappears

, it is not only a damage to the local economy, but

also

a loss

for

Suggestion

of

in

the national culture.

On the other hand

, I would argue that, being contemporary societies increasingly globalized, the global reach marketing is a necessary development. By way of explanation, since ideas, language and culture are now spreading much faster compared to the past, a modern commercial notice to be successful needs to tackle the challenges of globalization.

For instance

, in 2016, despite financial difficulties, the Buffalo Mozzarella's producers invested in overseas

billroads

warm-blooded egg-laying vertebrates characterized by feathers and forelimbs modified as wings

birds

billboards

.

As a result

,

this

advertisement not only improved the exports, but

also

worked as an economic form of education that taught the public about the unique characteristics of Bullalo Mozzarella which was

consequently

decleared

made known or openly avowed

declared

by UNESCO as cultural heritage of humanity. In summary, both sides seem to have sound arguments.

However

, I am of the opinion that international marketing has the potential to be a valuable resource for modern communities.