People have different views about international advertising of goods and services. In the following essay, I will consider both sides of
issue as well as give my opinion.
On the one hand, it is considered by some that the worldwide marketing is intrusive.
In other words
, companies which advertise their products in another state often produce
economic and cultural invasion. Taking Italy as an example, most recent market analysis reveals that in the
few decades, the impact of a great deal of Asian advertisements forced many traditional Italian manufacturers to close. It goes without saying that, when an industry with centenary tradition
get lost, as without warning or explanation
, it is not only a damage to the local economy, but
the national culture.
On the other hand
, I would argue that, being contemporary societies increasingly globalized, the global reach marketing is a necessary development. By way of explanation, since ideas, language and culture are now spreading much faster compared to the past, a modern commercial notice to be successful needs to tackle the challenges of globalization.
, in 2016, despite financial difficulties, the Buffalo Mozzarella's producers invested in overseas
warm-blooded egg-laying vertebrates characterized by feathers and forelimbs modified as wings
As a result
advertisement not only improved the exports, but
worked as an economic form of education that taught the public about the unique characteristics of Bullalo Mozzarella which was
made known or openly avowed
by UNESCO as cultural heritage of humanity.
In summary, both sides seem to have sound arguments.
, I am of the opinion that international marketing has the potential to be a valuable resource for modern communities.