Large businesses have big budgets for marketing and promotion and as a result, people gravitate towards buying their products. What problem does this cause? What could be done to encourage people to buy local products?

Branded companies allocate a huge sum of money for propagating their products, which in turn attracts people and eventually they shop these promoted items.

Such

kind of shopping habits does not focus on the quality of the objects and discourages small scale industries. Strict laws should be enforced for restricting budget spent on marketing and creating awareness of local items. Large scale businesses use ad agencies and celebrities to promote their products, thereby affecting the standards of commodities. When a celebrity acts in an advertisement, which promotes a brand, the product automatically gets registered in the minds of commoners, who admire him \ her.

This

drives them to purchase

such

goods without checking its durability. A recent survey says that, every branded object has an alternative product which is 70% of better standards, on an average, and which is produced in our local markets. Since

public

Suggestion

the public

is attracted towards brands, small scale commodities go unnoticed. In order to promote goods from our

next

-door vendors, rather than large businesses, government should implement strong rules. Our administration should restrict money flowing into

corporates

an essential structural component of living cells and source of energy for animals; includes simple sugars with small molecules as well as macromolecular substances; are classified according to the number of monosaccharide groups they contain

carbohydrates

for promoting sales.

Also

, it should encourage awareness programs to educate the public about the goodness of our local products. In

Indian state

Suggestion

the Indian state

of Tamil Nadu, there is a scheme called Uzhavar Santhai, which allows farmers to directly sell their produce without mediators or

third

parties. Even though, online websites sell all sorts of food products, 80 % of the people still buy their vegetables and fruits from

such

farmers. I would like to conclude that, corporate agencies, in the name of marketing large brands, suppress the attention going towards small-scale goods, which is better in terms of quality.

However

, it can be arrested, if the administering body implements stern regulations to monitor funds allocated for

such

promotions and good schemes to encourage our small-scale industries.