Large businesses have big budgets for marketing and promotion and, as a result, people gravitate towards buying their products. What problems does this cause? What could be done to encourage people to buy local products?

Nowadays, due to possessing gigantic funds, marketing and

promotional

Suggestion

promotions

people focus

become

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became

more

to

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of

the products from large businesses. There are certain problems associated with

this

and there are some solutions to convince people to opt for local products. On the one hand, buying products of the large companies have some problems associated with it.

To begin

with, people opt for products which are unnecessary, due to its exaggerated value and importance

by

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of

marketing and making it a promotional item.

This

in turn

result

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results

has resulted

in spending a lot of money, and

hence

people become in debt, owing to borrowing money from friends or relatives. Another drawback is that, children become extravagant and demanding by seeing products from big companies. These product’s marketing is basically aimed at targeting the children and teenagers.

For example

, a recent survey has reported that in Pakistan 85% of children opt for ‘Casino Watches’ which have a strong marketed value in the country.

Thus

, opting for products from large companies result in making people to be in debt and making children more demanding.

On the other hand

, there are certain ways to cope with

this

issue.

Firstly

, marketing and promotion of expensive and unnecessary products should be banned or limited. Items from large companies are profoundly made so, that it attracts people. So, banning or making it limited, can solve the problem highly.

This

in turn would make the public to focus on their local made products.

Secondly

, mass media should promote the value and quality of

local

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locally

made stuff.

This

is because it would increase the vitality of locally available products in the minds of people.

For instance

, in China, in 2016 alone the priority of 80% people changed from buying highly promotional products to the local made items. In conclusion, large company’s products attract people attention, owing to the huge amount of money they utilized in marketing and promotion of it.

This

arise

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arises

problems

such

as making people in debt and their children demanding.

However

, censoring the advertising of

such

products and promoting local products by media are some of the ways that make people opt for local items