Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while others think there are disadvantages to this. Discuss both sides and give your opinion

Multi-national
Suggestion
Multinational
organisations started to sponsor sports across the globe, in order to advertise themselves. Part of the people believe that companies owning
sports
Suggestion
a sports team
team
will have a positive reach about the organization,
however
, some suggest that it will have a negative impact. In
this
essay, we will discuss in detail on both the
advantageous
Suggestion
advantages
and disadvantageous of the same. At
first
, the start of Indian Premier League in 2007 started the option for sports
sponshorship
the act of sponsoring (either officially or financially)
sponsorship
sponsorships
within our country. Ownership of teams will allow the company's
name
to be suffixed to the
team
name
.
For example
, a brand
name
Royal Challengers sponsored the Bangalore cricket
team which
Accept comma addition
team, which
had the
team
name
as Royal Challengers Bangalore. The sporting
team
names have a quick reach among the entire nation which helps to reach the masses in
short time
Suggestion
a short time
.Any company would want the people to
continuously
seemingly without interruption
continually
be in the media and other forms to keep selling their products, which will help to sustain sales and improve market shares.
In addition
to the
team
name
, the prime players will
also
sign up for programs propagating about the sponsor. It will have an advantage compared to other competing organizations in the same domain.
However
,
team
sponsorship
will
also
have its disadvantages. The cost of
sponsorship
increases every year. The corporate company does not understand the sport and it is very challenging to maintain teams and be successful. Significant investment is required to sustain the sporting
team
, and they need to perform on-par with other teams. If it does not happen, the budget done for
sponsorship
will not have the required return on investment.
For example
, the
delhi
a city in north central India
Delhi
team
sponsored by the Dragons was sold to another sponsor since the
team
did not perform well in the events.
This
makes it a bigger challenge for every organization. In conclusion,
Sponsorship
of sporting teams has its own advantages and disadvantages. In my opinion, the disadvantages and the risks involved in maintaining the sporting teams are very high compared to the benefits which they offer. Based on
survey
Suggestion
a survey
conducted by Nielson, none of the
sponsorhip
Suggestion
sponsoring
sponsorship
team
were successful with
this
venture, and
in addition
, there
is
Suggestion
are
no clear data to prove that the sales and revenue of the sponsoring
team
increased due to
this
sponsorship
.
Submitted by ayyswarya on

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Topic Vocabulary:
  • Sports sponsorship
  • financial support
  • athletes
  • brand visibility
  • awareness
  • commercialization
  • integrity
  • dependencies
  • corporate funds
  • unethical practices
  • strategic partnerships
  • communal relations
  • promote healthy lifestyles
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