Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while others think there are disadvantages to this. Discuss both sides and give your opinion

Multi-national

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Multinational

organisations started to sponsor sports across the globe, in order to advertise themselves. Part of the people believe that companies owning

sports

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a sports team

team

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will have a positive reach about the organization,

however

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, some suggest that it will have a negative impact. In

this

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essay, we will discuss in detail on both the

advantageous

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advantages

and disadvantageous of the same. At

first

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, the start of Indian Premier League in 2007 started the option for sports

sponshorship

the act of sponsoring (either officially or financially)

sponsorship

sponsorships

within our country. Ownership of teams will allow the company's

name

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to be suffixed to the

team

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name

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.

For example

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, a brand

name

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Royal Challengers sponsored the Bangalore cricket

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team which

Accept comma addition

team, which

had the

team

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name

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as Royal Challengers Bangalore. The sporting

team

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names have a quick reach among the entire nation which helps to reach the masses in

short time

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a short time

.Any company would want the people to

continuously

seemingly without interruption

continually

be in the media and other forms to keep selling their products, which will help to sustain sales and improve market shares.

In addition

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to the

team

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name

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, the prime players will

also

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sign up for programs propagating about the sponsor. It will have an advantage compared to other competing organizations in the same domain.

However

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,

team

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sponsorship

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will

also

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have its disadvantages. The cost of

sponsorship

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increases every year. The corporate company does not understand the sport and it is very challenging to maintain teams and be successful. Significant investment is required to sustain the sporting

team

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, and they need to perform on-par with other teams. If it does not happen, the budget done for

sponsorship

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will not have the required return on investment.

For example

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, the

delhi

a city in north central India

Delhi

team

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sponsored by the Dragons was sold to another sponsor since the

team

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did not perform well in the events.

This

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makes it a bigger challenge for every organization. In conclusion,

Sponsorship

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of sporting teams has its own advantages and disadvantages. In my opinion, the disadvantages and the risks involved in maintaining the sporting teams are very high compared to the benefits which they offer. Based on

survey

Suggestion

a survey

conducted by Nielson, none of the

sponsorhip

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sponsoring

sponsorship

team

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were successful with

this

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venture, and

in addition

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, there

is

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are

no clear data to prove that the sales and revenue of the sponsoring

team

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increased due to

this

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sponsorship

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.