Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while others think there are disadvantages to this. Discuss both sides and give your opinion
Multi-national
organisations started to sponsor sports across the globe, in order to advertise themselves. Part of the people believe that companies owning Suggestion
Multinational
sports
Suggestion
a sports team
team
will have a positive reach about the organization, however
, some suggest that it will have a negative impact. In this
essay, we will discuss in detail on both the advantageous
and disadvantageous of the same.
At Suggestion
advantages
first
, the start of Indian Premier League in 2007 started the option for sports sponshorship
within our country. Ownership of teams will allow the company's the act of sponsoring (either officially or financially)
sponsorship
sponsorships
name
to be suffixed to the team
name
. For example
, a brand name
Royal Challengers sponsored the Bangalore cricket team which
had the Accept comma addition
team, which
team
name
as Royal Challengers Bangalore. The sporting team
names have a quick reach among the entire nation which helps to reach the masses in short time
.Any company would want the people to Suggestion
a short time
continuously
be in the media and other forms to keep selling their products, which will help to sustain sales and improve market shares. seemingly without interruption
continually
In addition
to the team
name
, the prime players will also
sign up for programs propagating about the sponsor. It will have an advantage compared to other competing organizations in the same domain.
However
, team
sponsorship
will also
have its disadvantages. The cost of sponsorship
increases every year. The corporate company does not understand the sport and it is very challenging to maintain teams and be successful. Significant investment is required to sustain the sporting team
, and they need to perform on-par with other teams. If it does not happen, the budget done for sponsorship
will not have the required return on investment. For example
, the delhi
a city in north central India
Delhi
team
sponsored by the Dragons was sold to another sponsor since the team
did not perform well in the events. This
makes it a bigger challenge for every organization.
In conclusion, Sponsorship
of sporting teams has its own advantages and disadvantages. In my opinion, the disadvantages and the risks involved in maintaining the sporting teams are very high compared to the benefits which they offer. Based on survey
conducted by Nielson, none of the Suggestion
a survey
sponsorhip
Suggestion
sponsoring
sponsorship
team
were successful with this
venture, and in addition
, there is
no clear data to prove that the sales and revenue of the sponsoring Suggestion
are
team
increased due to this
sponsorship
.Submitted by ayyswarya on
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