Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with?

There are various opinions about advertising amongst the masses. Some group of individuals

feel

Suggestion

feels

that advertising promotes he buying of

unnecassary

not necessary

unnecessary

things, while there is another which feels, it creates awareness of new products that may improve our life. In

this

essay I share my perspective about advertising Advertising is a means of communication with the public. It helps organisations to sell their merchandise or services in the market place. It helps grow the economy because I believe if there is more buying and selling that happens, it aids the businesses and economy to grow. I am of the firm opinion, if the economy grows,

then

our standards of living

improves

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improve

. It is very natural to perceive that if living standards are better than an individual would want find more means, products, services, etc.

to

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To

make life even

more easier

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easier

. Advertising helps to make ensure the intended audience is educated about

pros

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the pros

and cons of the

product

, which can be through various mediums like brochures, promotion events, TV ads, listings on

Internet

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the Internet

, etc. The key here is the people are informed and made aware about the new products. While advertising, does help in communicating about the

product

,

however

, there are individuals who would just buy something because they like the way it was presented. In India, there was a time when a major soft drink company leveraged a film celebrities to promote their

product

. India has a large illiterate population, got the sales of the soft drink rising just because the film celebrity had a large fan base and general public bought it because he said so. Purchase of any kind of

product

or service depends on the needs of the purchaser; not the seller. Every individual has to make a conscious decision. To conclude, I am of the view that the advertisements do keep us informed about new developments in the industry and how we could improve our living standards.