Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Over the years, advertising companies have been increasing dramatically. Certainly,
this
will influence the sales of the goods. Some people assert that high sales of consumer goods reflect the power of advertising while others contend the assertion. Well, I partially agree with the assertion.
Although
advertisement
of affect the sales, the real needs of the society is something to be concerned about.
To begin
with, people can be convinced to buy goods through the help of
advertisement
.
Furthermore
, selling of goods depends on how the
costumers
think and feel about the products.
For instance
,
Accept space
,
currently, the market is ruled by the products which have the impressions public. The fascinating
advertisement
creates the belief in the mind of the buyer.
Moreover
, purchasers find the characteristics of goods through the
advertisement
such
as their qualities, ingredients, production house and their quantities.
Consequently
, showing off the goods that the users wanted to make a certain kind of belief system in his/her mind.
On the contrary
, The actual necessities of the
costumers
are something which is to be considered in the buying and selling of the products. Brain washing through media, internet and television is the prominent factor in purchasing the goods. Even though the
costumers
know what they wanted, eventually they search their mind for their beliefs about the products.
This
creates the unhealthy environment in trade. In spite of the fancy
advertisement
costumers
should understand their daily needs. To conclude, advertising surely rules the market, but the real needs of costumer should
also
be addressed.
However
, there is an adverse impact of media on
this
business.
Submitted by Abhishek Adhikari on

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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