Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while others think there are disadvantages to this. Discuss both sides and give your opinion.

Nowadays, a growing number of sports events organized in various parts of the world, the corporate have found a new medium to advertise their products as
sponsorship
. It is considered an excellent strategy by a certain section of the society, because it caters to the masses and is
also
valuable for the new businesses.
However
, others believe that it has a lot of demerits. In my opinion companies should
sponsor
the sports for their growth. There is a plethora of reason due to which companies are willing to
sponsor
the sports for their advertisements.
Firstly
, by doing
this
, the businessmen are able to make their products visible to a large number of people.
For instance
, Cricket has a huge fan-following in India due to which multiple companies bid for the team
sponsorship
.
Secondly
, sponsoring allows the newer firms to get visibility in an already over flooded market. To illustrate, by getting the
sponsorship
of a team in Kabbadi, any product may get the attention of the people, which it is not able to do
otherwise
.
On the other hand
, some people think becoming a
sponsor
is not a great idea. One of the major reason is that, in involves a huge expenditure. Other marketing strategies may be able to do the same work in small sum of money like distributing pamphlets, advertisement on radio and so on. Another main issue with
sponsorship
is that it will not be targeting the desired customer base.
For example
, a cooking oil hoarding in any stadium is not a viable option as the audience for
this
are mainly housewives. In conclusion, according to me there are both merits and drawbacks of becoming a
sponsor
for sports event as it covers many people at the same time and it is
also
beneficial for the companies who are trying to enter the market.
Submitted by laddu14nov on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • Sports sponsorship
  • financial support
  • athletes
  • brand visibility
  • awareness
  • commercialization
  • integrity
  • dependencies
  • corporate funds
  • unethical practices
  • strategic partnerships
  • communal relations
  • promote healthy lifestyles
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