Success in business can be assured if you have great marketing and promotion. To what extent do you agree or disagree?

It

can not

can not

cannot

be denied that many companies spend a colossal amount of money on advertising their products or services. Some people claim that marketing and promotion

is

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are

the principal reason for a successful business. In my opinion, it is not through advertising to bring the success to a business but

also

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through the

quality

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of products or services to help maintain

loyalty

Suggestion

the loyalty

of customers. Obviously, marketing and promotion creates a huge impact on selling products or services. Thanks to effective advertising, companies can produce brand awareness to the public, especially the target customers.

That is

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also

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the reason why so many new or unknown companies employ mass media to publicize their products and establish their position in the market.

However

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, there is another

certain

Suggestion

certainty

that

quality

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of products or services play the equal role in a successful business. After all, no matter how popular the products or services are by using advertising, if they are poor

standards

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standards, then

then

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they can not

last

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longer

Suggestion

long

in a competitive market. The consumers now are more conscious and have a lot of other alternative brands to satisfy their standards.

Moreover

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,

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quality consistency

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quality, consistency

helps build brand credibility of the company and maintain customers’ loyalty to their products.

For example

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, there are a variety of shampoo brands I know and experienced through advertising on

television but

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television, but

I have spent my full loyalty to Pentin brand which gives me a satisfaction for many years

by

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with

its high

quality

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. In conclusion,

although

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we have to admit the necessary of marketing and promotion as it is strategy to attract customers, I strongly believe that a good

quality

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of products and services should

also

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be paid equal attention because it helps companies build the consumers’ trust and the company’s reputation.