More and more people want to buy famous brands of clothes, cars and other items. What are the reasons? Do you think it is a positive or negative development?

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It is true that a growing number of
people
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want to buy well-known designer labels of many Consumer
products
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.
While
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there are some obvious reasons for
this
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trend, I believe that it is a Totally negative development. The reasons for the increasing consumer concern with
brand
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names are simple to explain.
Firstly
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, the marketing departments of giant corporations aim to identify their goods with a Glamorous and successful lifestyle, and
people
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are easily swayed by advertisements. Companies often use celebrity endorsement to promote their
products
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, with famous
people
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Like Cristiano Ronaldo or Victoria Beckham.
Secondly
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, the possession of a Mercedes car or a Gucci handbag,
for example
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, advertises one’s own wealth and taste to others. The idea behind Owning a
brand
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name is to make others jealous.
However
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, I would argue that
this
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is a completely negative development. In terms of what Ordinary
people
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can afford, consumers are encouraged by corporations to squander their Savings on designer goods which the companies promise will improve their lives and make Them happy. From a social perspective,
such
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messages are very dangerous, encouraging Crime,
for
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example
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example,
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to steal the latest cell phones from
people
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in the street. The target
Audience
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audience
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is often young
people
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,
who
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whom
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companies seek to attract by promoting
brand
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Awareness of their
products
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such
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as
Coca Cola
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Coca-Cola
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, Nike or Samsung. These are now considered to Be essential items to have in our modern global village. In conclusion, there are some important reasons
to
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apply
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explain why many
people
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find
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brand name
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brand-name
show examples
Fix capitalization
products
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Products
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so attractive.
Although
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famous designer labels are increasingly in demand, I would
Argue
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argue
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that
this
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form of consumerism gives
people
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a false idea of what is important in our lives.

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Structure your answers in logical paragraphs

The easiest way to score well on the IELTS Task 2 writing portion is to structure your writing in a solid essay format.

A strong argument essay structure can be split up into 4 paragraphs, each containing 4 sentences (except the conclusion paragraph, which only contains 3 sentences).

Stick to this essay structure:

  • Paragraph 1 - Introduction
  • Paragraph 2 - First supporting paragraph
  • Paragraph 3 - Second supporting paragraph
  • Paragraph 4 - Conclusion

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Topic Vocabulary:
  • Conspicuous consumption
  • Brand loyalty
  • Elitism
  • Marketing strategies
  • Consumer psychology
  • Purchase behavior
  • Economic stratification
  • Sustainability
  • Luxury goods
  • Peer influence
  • Global marketing
  • Brand equity
  • Materialistic values
  • Status symbol
  • Quality perception
  • Investment piece
  • Influencer culture
  • Exclusivity
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