Many sports players advertise sports-related products. What are the advantages and disadvantages of this?

Nowadays, industries have adopted many tactics to enhance their market, and involving the figureheads is one of their strategies. In

modern era

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the modern era

, many companies are using the well- known sports persons as a brand

ambassadors

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ambassador

of certain products.

Although

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,

this

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trend is advantageous for industries, yet its drawbacks cannot be ignored.

This

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essay will shed

lights

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light

on both merits and demerits of

this

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trend.

To begin

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with, one of the prominent benefits of using a sportsman in advertising the product is that, it enhances the value of that particular item in society. As, these athletes are very close to people’s heart and the public treats them as a role model, through them the items might creep in society

fastly

with rapid movements

quickly

and increase the business outcome

as a result

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.

For instance

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, Sachin Tandulkar, the renowned cricketer, advertises the energy

drinks which

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drinks, which

he actually uses during his game. His endorsement towards

this

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drink invite many youngsters to boost up their energy level by consuming

this

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healthy drink. In recent statistics, it was proved that after that advertisement that particular company has gained 200% profit within a few years.

Furthermore

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, another significant benefit is that these advertisements are great source of earning. The players can earn

hefty amount

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a hefty amount

in million or billion from these promotions.

However

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, the demerits of

this

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trend, is going side by side. Primarily,

this

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endorsement of

sportsperson

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sports person

, sometimes divert their attention and focus

from

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of

the game.

As a result

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, poor performance can be seen to spectators. To elucidate, Mr. Shahid Afridi, the ex- cricketer, can be seen in almost every

second

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brand because of his popularity among youngsters, which affected his performance in many important matches.

Moreover

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, companies get benefits from their popularity and sometimes advertise flaw materials.

Thus

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,

many

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much

money minded athletes don’t consider the detrimental effects of

those

plural of "this"

these

harmful products and just think about material advantages.

For example

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, Rahul David,

promote

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promotes

use

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the use

of alcohol while driving in a fancy way

which later

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which, later

on, adopted by several people and causes deaths. To conclude, advertisements through sportsmen is beneficial for companies to increase their sales to offer heavy amounts to athletes.

However

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, the drawbacks

such

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as

divert

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diverting

the players from their real target and promotion of harmful products cannot be ignored.