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Writing Samples
Band 8.5

Some parents think that advertisements are misleading for children, while advertisers claim that they provide knowledge. Give your opinion.

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Introduction
Advertisements have become a major concern over recent years. While a number of parents believe that children are being manipulated by commercials, advertisement experts suggest that commercials give information.
This
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 essay will discuss how advertisements can be misguiding for children and why they can be informative and I will give my opinion.
Body · 1
On the one hand, it is thought that advertisements, which are broadcasted on TV, and published on social media, can directly influence the child's mind, who the advertising often considers as a vulnerable target group. Today, young children are more likely to believe easily what they see, and hear, compared to adults.
For example
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, TV abounds fast food advertisements, which especially target children, and guarantee gifts for children. Children, who watch these commercials, want to consume fast-food, which contains both high levels of calorie and fat, and
also
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 are unhealthy, as a daily meal.
Moreover
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, the excessive consumption of fast-food leads to childhood obesity.
Therefore
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, advertisements, which help advertisers make much more money, is clearly a misguiding tool for youngsters.
Body · 2
On the other hand
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, adverts may be educational for children. It is not fair that every commercial is harmful for children because some advertisements give knowledge and information children about healthy life.
For instance
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, advertisements can instil children to brush their teeth twice a day, and wash their hands frequently.
Moreover
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, some adverts about sports encourage young children to engage in sports activities.
Thus
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, ads can be informative and educational for children.
Conclusion
In conclusion, children are surrounded by ads in daily life. In my opinion, many commercials, which promote unhealthy foods, can be eventually misguiding for children;
however
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, some commercials may inform children about hygiene and health issues.

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Topic Vocabulary:
  • misleading advertisement = an ad that does not show the full truth
  • easy to influence = easy to change or control
  • sales trick = a way to make people buy something
  • consumer culture = a way of life focused on buying things
  • unhealthy food = food that is bad for health
  • poor eating habits = bad food habits
  • useful information = helpful facts
  • product knowledge = information about a product
  • make good choices = choose well
  • protect children = keep children safe
  • media literacy = the ability to understand media and ads
  • real need = something truly necessary
  • brand awareness = knowing a brand name
  • buying pressure = feeling pushed to buy
  • tell the difference = see what is true and what is not
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