Some people say that advertising encourages us to buy things we really do not need. Some others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with?

As we are living in an era of globalization in which advertisements of products play a pivotal role not only in

it

of a thing, of it; possessive form of "it"

its

sale but

also

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in imparting knowledge about the commodity.

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Thus there

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Thus, there

is a raging debate where some people say that commercials act as a source of knowledge while others believe that it allures people to buy unnecessary things. I agree with the former view and will elucidate it in the below paragraphs.

First

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and foremost advertisements are used not only established

brands but

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brands, but

also

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by startups in the industry to educate consumers. Many companies associate celebrities to promote their products and

thus

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it acts an alluring mechanism for customers. Companies ranging from pharmaceutical to modern electronic gadgets provide

benefits

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the benefits

of their products on pamphlets

thus

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helps the consumers to do a comparison with a competing product before making a final decision to eventually buy it. In a recent survey from Business Times, it was mentioned in an article that around 80 per cent of people are benefited with the advertisement as they aid consumers in decision-making ability.

Secondly

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, commercials

also

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help consumers by increasing their knowledge base on the products which can improve their lives. In

this

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era of digitization with the advent of the Internet, it becomes easier for customers

to watch

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watch

products

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product

adverts which can make their life simpler

for

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instance use

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instance, use

of modern gadgets like the washing machine, rice-cookers are already making a huge difference in the lives of people.

Similarly

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, with the introduction of

geo

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Geo

positing system maps and automatic gear shifting in the cars are making a huge impact in travelling long distances and the same is shown by various car manufacturers as a differentiator to improve human lives.

Thus

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In my opinion, though advertisement allure consumers to buy unnecessary

products but

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products, but

it an important medium of telling the customer of new products and technology which can improve their lives.