Many companies sponsor sports as a way of advertising themselves. Some people think that this is a good thing, while others think that it has disadvantages. Discuss both views and give your own opinion.

Sponsorship program

Suggestion

A sponsorship program

for sports teams is considered as a significant advertising strategy by a number of corporate companies, nowadays. Owing to several positive sides of

this

advertising technique, some of us, including myself, consider

this

, a positive development and while others disapprove. The essay will discuss both the viewpoints and reach a logical conclusion. Supporters of

this

advert mode claim that money received in the form

sponsorship

, helps in improving sporting standards of teams which lack financial support. These sponsorships can be utilized to build basic infrastructures

such

as practice grounds, upgrading training equipment which

ultimately help

Suggestion

ultimately helps

in improving sporting skills in the players. Another possible reason why

this

trend is supported by many could be the healthy competition that persists when brands compete with the help of the teams they sponsor.

This

competition is always in

favor

promote over another

favour

of

buyer

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the buyer

as competing brands offer a lot of good deals to customers to stay on top of each other. Critics, on the flip side, argue that when big market players dominate world level competitions with the help

sponsorship

, some of the indigenous companies suffer. As per them, world level sporting competitions have a large set of audience

from

Suggestion

of

several different nations, and when an international brand is promoted and is watched by

viewership

, sales of local brands which have same offerings, suffer. They point to the evidence found in

Korea where

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Korea, where

all the Korean footwear companies got bankrupt after FIFA cup 2005 due to the fact that Nike sponsored their football team.

Furthermore

, it is

also

believed that

such

advertising hampers the spending patterns of customers. In conclusion, it is evident that advertising

with

Suggestion

to

help of sport

sponsorship

can have adverse effects on some of the local flagships and may perhaps influence

customers

Suggestion

customers'

customer

spending habits.

However

, it brings along positives

such

financial aid in the form of sponsor

fund which

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fund, which

can be a boon for some teams and not to forget the

competition which

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competition, which

opens up the market for customer, and all these benefits make me support the idea of

sponsorship

in sports.