Differences between countries become less evident each year. Nowadays, all over the world people share the same advertising, brands, eating habits and TV channels. Do the advantages outweigh the disadvantages of these fashions?

It is undoubtedly the case that the world today has become a global village. One of the effects of
this
is that increasingly people in all corners of the world are exposed to similar services and products and adopt similar habits. My view is that
this
is largely a beneficial process and in
this
essay I will explain why. The
first
point to make is that there are some downsides to
this
process of cultural globalisation, but these are relatively minor. The most significant of these disadvantages is that it can weaken
national culture
Suggestion
the national culture
and traditions.
For example
, if people watch films and television programmes produced in the United States, sometimes they adopt aspects of the lifestyle of the American characters they see on television. Typically,
however
,
this
only affects minor details
such
as clothing and does not seriously threaten national identity. When we turn to the other side of the argument, there are two major points to make in favour of
this
process. The
first
of these is that the more we share habits, products and services, the better we understand each other and
this
reduces prejudice against other nations. The other point relates to modernity. It is a sign of progress in a
society
that people no longer are restricted to brands and advertisements from their own
society
but are able to access more international goods. If,
for example
, there were unable to drink Coca Cola or wear Nike,
then
that would mean their
society
was not part of the international community. In conclusion, I understand the point of view of people who worry about cultural globalisation because it is a threat to national traditions.
However
,
this
is outweighed by its positive impact on international understanding and the fact that it represents progress within a
society
.

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Use cohesive linking words accurately and appropriately

Linking words are very important in your essay.

To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

  • firstly
  • secondly
  • thirdly
  • in additional
  • moreover
  • also
  • for example
  • for instance
  • therefore
  • however
  • although
  • even though
  • despite

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