More and more people want to own famous brand name cars, clothes and other items. What are the reasons for this? Is this a negative or positive trend?

In the era of modernization and globalization, more people want to possess famous

brand

name cars, clothes and other items.

This

trend may be explained by the high quality of these products as well as consumers’ extreme desire to be successful in life.

However

, in my point of view, people’s appetites for owning lavish items may have an adverse influence on our society. Many reasons can be given to explain the rapid increase in the number of clients using famous brands. People purchase

brand

name products because top-ranked labels often have a luxurious, sophisticated and unique appearance.

Such

products can not only give the owners a strong sense of confidence towards other

people but

Accept comma addition

people, but

also

bring them chances to present their prosperity and social status. High-class products,

such

as Rolex watches or Louis Vuitton

hand bags

a container used for carrying money and small personal items or accessories (especially by women)

handbags

, are

also

usually made by

high

Suggestion

highly

-skilled craftsmen and of excellent quality, which would allow the owners of these items to enjoy using them for many years without paying money for repairs. I believe that

this

trend has a negative impact on our families as well as on our society. Some people purchase a well-known

brand not

Accept comma addition

brand, not

because they need

it but

Accept comma addition

it, but

because it is trendy.

For example

, lots of young middle-class people in Vietnam spend a great deal of money which might be equal to three times of their average monthly salaries on the latest model of

iPhone

Suggestion

the iPhone

when their old phones are still perfectly functional.

This

may put their future financial security at risk.

Moreover

,

this

trend is likely to increase in developing countries where

aspirational

pertaining to a process or series of actions for achieving a result

operational

customers tend to emulate the symbol of higher classes, resulting in the fact that the belongings that people have

are

Suggestion

been

likely to be considered a more important factor than who they really are. In conclusion, the growing consumption of

brand

name products might be explained by their luxurious appearance, uniqueness and excellent quality, and I believe that

this

tendency is disadvantageous to our families and society in certain important ways.