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Band 6.5

Marketing and promotion is the key to successful business. What extent do you agree or disagree?

#promotion #business
In todays world, the key to successful business is marketing and promotion. It is not a new concept, and has been repeatedly applied by all great trades, since ages.
Although
 it might not be the only way to achieve a successful biz because the product is what really matters. To illustrate, there are some products that don't require excessive sales strategies, like Apple products. Their product is a one of a kind product, which doesn't need too much of a push to sell. Marketing and promotion is the key to a successful business in a competitive market where there are a lot of businesses around the same idea.
Moreover
, these gimmicks are used, to have an edge over their rivals.
For instance
, the startup Oneplus does a lot of marketing and celebrity promotions to sell their products owing to their in the market, and they
also
 face a lot of heat from the merchandise of Samson, Xiomi, LG and Motorola.
Therefore
, it is a must for them to improve brand value and sales via visibility. Nowadays, due to digital marketing, competitiveness has skyrocketed. Online marketers like amazon and Flipkart face a neck to neck rivalry in terms of figures.
In other words
, during festive periods, both invest immensely into marketing.
Subsequently
, to attain a maximum market share, they use these tools to attract customers. To sum up, there's no better way, than going digital for them. Conclusively, marketing and promotion is an important aspect for any business to be successful. It can be an exception for only those stocks that are a one of a kind. Though in reality, with the kind of access that we have to the internet, to have a unique creation, is almost impossible.

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Essentional vocabulary list for IELTS Writing 7+

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Topic Vocabulary:
  • Visibility
  • Market recognition
  • Digital marketing
  • Social media
  • Search Engine Optimization (SEO)
  • Online advertising
  • Consumer behavior
  • Brand loyalty
  • Purchasing decisions
  • Brand identity
  • Ethical concerns
  • Financial burden
  • Innovation
  • Saturated market
  • Customer engagement
  • Traditional vs. modern marketing
  • Market trends
  • Feedback analysis
  • Adaptability
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