Many sports players advertise sports-related products. What are the advantages and disadvantages of this?

Today, advertising plays a crucial part in every business. Many sports stars and athletes advertise various

sport

related products.

Although

, it might result in better sales of the company, there are arguments that it can cause some problems.

This

essay examines both advantages and disadvantages of sports stars endorsing products.

To begin

with, a

product

endorsed by a famous

sport

person generates a lot of sales and employment opportunities. By watching their star in an advertisement, people may be influenced to buy that

product

.

For example

, Virat Kholi are famous cricketer has started endorsing MRF cricket bats, which instantly boosted the sales of the company by 30%.

Furthermore

,

sport

persons generally advertise the item by playing their

sport

or by showing their skills.

This

encourages the youth of today to have an active and athletic lifestyle similar to the person in the advertisement. The influence of advertisements with a famous personality in it, is significantly higher when compared to normal adverts.

This

leads to children, forcing their parents to buy them the desired

product

.

For instance

, a recent poll conducted by Time of India states that more than 45% of parents agreed

to have spent

Suggestion

to spend

10% more money due to sports equipment for their children.

In addition

to

this

, companies pay very huge amount to the celebrity for marketing their goods. They plan to retrieve

this

amount by increasing the price of the

product

,

therefore

,

further

increasing the burden on parents to satisfy their loved one's desire. In conclusion, there are various benefits for companies to which

sport

persons advertise for.

However

, there are greater disadvantages to parents because of their children, forcing them to buy rather costly items, which are endorsed by the their favourite celebrity.