Charities and organizations always give special names to particular days such as 'National Children's Day' and 'National Non-smoking Day'. What are the reasons for these particular days? How effective are they?

It is true that many charities and NGOs organise special days. They are convinced of the need for

such

days, and I would support their argument that special days are effective and worthwhile. There are two major reasons why charities and other organisations have special days.

Firstly

, they may use them as an opportunity to raise funds to support their

work

. In the UK,

for example

, the charity ‘Children in Need’ have a special day, with celebrities presenting a show on prime time television, which raises millions of pounds each year.

Secondly

, they use these special days to enhance their public image, making the most of

increased news coverage

Suggestion

the increased news coverage

to inform the public about their aims and achievements. Volunteers talk to people in the streets on

such

days and offer badges, sometimes even recruiting people to become voluntary workers for the charity. In terms of effectiveness, these special days are worth all the extra

work

and

preparation which

Accept comma addition

preparation, which

charities devote to organising them. One good example

are

Suggestion

is

the days organised by various health awareness campaigns. The charity ‘Samaritans’ in Europe and the USA offers emotional support by telephone to people with mental health problems. It uses a special day to inform people about what they do and to appeal for more volunteers to join their

work

.

Thus

, the special day highlights the extent of the problem and appeals to the social conscience of the public. In conclusion, there are good reasons for organising specific days to publicise the

work

of particular charities. The special days are both effective and essential to enable them to continue with their valuable

work

throughout the year.