Companies sponsoring sports events for advertising purposes? What are the advantages and disadvantages for this?

Most of the companies have the utmost interest to invest money on international games which are widely popular all over the world. While I believe that sponsorship in sports bring many benefits for both
team
and
company
, many argue that it has substantial negative consequences for the player as well as the
company
also
. Investment in international sports has been popular for its significant impact on society.
Firstly
, sport teams are given free sports equipment by the sponsor’s
company
, which they could not afford
otherwise
. It motivates them to practice more often with liabilities. Later, teams’ success will bring reputation for the
company
.
Secondly
, people think positively about the
company
and its brand who donate sports
team
. It
also
increased media exposure for a
company
.
On the other hand
, there are lots of demerits in the sponsorship. Many teams feel pressure from the sponsor
company
because of getting the donation from them, which creates an obstacle to play freely.
In addition
,
team
success is tightly linked to sponsor
company
reputation. In case of the
team
’s failure, companies’ good will scale down tremendously.
Moreover
, sometimes companies promote harmful product which is injurious to health and in consequence, people get addicted on that harmful product. In conclusion, sponsorship in any international sport events is undeniable for renowned
company
to advertise and promote their brands.
This
is obviously beneficial for both the
team
and the
company
to go ahead. Simultaneously, it hampers the reputation of the
company
when
team
– they represent - losses their match continued. But I believe that advantages outright the disadvantages.

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