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I agree with the statement that no
w a days vthe period of time that is happening now; any continuous stretch of time including the moment of speech
ery few young people consume news through newspaper and news channels on
TV
. In the following essay, I will try to highlight the reasons behind
this
phenomenon and
then
will present some solutions that can help us to revive news consumption am
he young lot.
Fi
nd the foremost reason behind
this
behaviour is the scarcity of free
time
among young people. If we talk about students they are drowned in ri
gourous crigidly accurate; allowing no deviation from a standard
ourse work day in and day out. If th
s any
time
left after studying they resort to hanging out with friends or co
ntertaining
content
through online video st
reaiming pexuding a bodily fluid in profuse amounts
latforms like Yo
r Netflix. Some of them
also
opt for part-
time
jobs to make ends meet. So, most of them have no
time
left at hand to spend while reading ne
ws papers oa daily or weekly publication on folded sheets; contains news and articles and advertisements
r watching news channels. They mostly co
t an in
effcient unot producing desired results; wasteful
se of their
time
. Apart fo
he students if we take a look at the li
fe style oa manner of living that reflects the person's values and attitudes
f working young people. We will see that they are ov
er burdened bheavily burdened with work or cares
y office work and long office hours. On weekdays they merely get any
time
to spend with their families or to take re
And
consequently
most of the weekend is consumed in running ho
sehold ca social unit living together
hores or socialising and seeking entertainment avenues.
He
also
rarely find
time
to regularly co
ews through ne
ws papers oa daily or weekly publication on folded sheets; contains news and articles and advertisements
r
TV
channels.
The
second
reason that contributes to
this
behaviour is the em
egence othe gradual beginning or coming forth
f sa
mrt pshowing mental alertness and calculation and resourcefulness
hones and social media, and how it has en
tagled tdeeply involved especially in something complicated
he young generation. For every activity be
t ordering food. so
ith friends, or consuming
content
etc., they can always be found glued to their smart phone screens. Social media provides the best avenue to co
ersonalised
content
that ke
he person em
n it.
As a re
oung people are never able to make
time
for productive ac
ike reading books or news.
The
third
reason that I will hi
hglihgt i
s the generation gap between those preparing the news
content
and the young generation. The newspaper and the
TV
channels have been reluctant in adopting writing styles and distribution channels that are most re
elvant thaving a bearing on or connection with the subject at issue
o young people. Maybe they have never considered the younger lot as their target market.
As a result
the young people do
ind relevance between the tr
adional sconsisting of or derived from tradition
ources of news like ne
nd
TV
ca
hnnels. official routes of communication
Fo
rexample in sAccept comma addition
For example, in
For example in
ports news website like Cricinfo.co
ave curated the
content
in styles that young people find appealing.
As a re
ave a huge and engaged base of young fan fo
llwoing.
about to be mentioned or specified
In light of the above mentioned causes now I will suggest some solutions that might help newspapers and
TV
channels to grab young audience attention.
Firstly
, these traditional mediums of news should adopt digital channels like fa
websites and Apps to di
heir
content
. As an ov
erwhlming mso strong as to be irresistible
ajority of young pr
ople n(plural) any group of human beings (men or women or children) collectively
o lo
o
content
on newspapers and
TV
Channels.
Al
he scarcity of
time
at their ha
re more likely to consume news on the go.
Secondly
, the tone and cu
ration oSuggestion
the creation
creation
duration
f the
content
should be in
ith new trends that young people are more akin to.
Thirdly
, ne
ws papers aa daily or weekly publication on folded sheets; contains news and articles and advertisements
nd
TV
channels should run awareness campaigns on how co
musing n
ews through un
ources on
ocial media or in
an have adverse effects on sc
oieties. an extended social group having a distinctive cultural and economic organization
Like
this
young pe
ill be sensitised to the im
protance othe quality of being important and worthy of note
f consuming news th
redible sources.
So, in my view the interest of young pe
nterest can still be captured by news outlets. If they adopt the right strategies and bridge the gap between themselves and young people.