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Band 8

Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

#sales #consumer #goods #power #society
It is believed that the high sales of trending goods among buyers are the result of powerful advertisement which is not an authentic demand of the market and society. I absolutely agree with
this
 point of view and I think that the majority of the endorsement makes people to purchase for unnecessary items.
However
, some advertising gives people information about know how product.
First
 of all, the production of the new product doesn’t mean that there exists real demand of the product. Artificial call is created by the marketing team of any manufacture company to sell their products.
For example
, the promotion of the new iPhone 11 which shows how many cameras it has a high quality of pictures.
However
, it is not so different from the previous edition of the same iPhone. In the result of
this
 advertisement millions of people bought new iPhones in order to alter iPhone 10
although
 it was not required so far.
Secondly
, people do over consumption of goods because of unreliable broadcast and a psychological effect. There are some examples of increasing sales by ‘right’ marketing strategy to change the psychology of human.
For instance
 sales of Orbit gums were doubled after the advertisement on TV where actor used two gums
instead
 of one. Another example is usage of a toothpaste where actor used three or even five times more toothpaste than it was required. All these examples proved that human used goods improperly and sales of these goods would fall down in the case of learning. To conclude, huge manufacture companies make human buy consumer goods which are not necessary by using psychological influence and artificial demand.
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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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