Some companies sponsor sports as a way to advertise themselves. Some people think that it is good, while others think it has some disadvantages. Discuss both views.

Marketing strategy is something where companies pour in millions of dollars just so that their name would show up in the public eye. Some are of the opinion that the corporations sponsoring sports have

benefits

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benefited

while others believe in its contrast. We will discuss both the views in the paragraphs below before stating an opinion. Sports in general always requires huge monetary support to be able to conduct matches, pay for teams and maintain stadiums. Companies advertising themselves by sponsoring teams do help the

sport

financially.

For example

Kabaddi is a

sport

in India, which was never famous

at

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on

a national

level but

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level, but

recently Reliance

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recently, Reliance

which is a big company started a national Kabaddi league. Even though Reliance did it for its own

promotion but

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promotion, but

it did help Kabaddi to reach out to millions of viewers which would not have been possible by national sports committee.

Hence

, marketing via sponsoring in sports serves a great purpose to the

sport

as it can help take off financial burden and

also

provide the right means to promote the

sport

. Seeing brands everywhere in a game can take away the spirit of the game. Fans watch games to see their favourite team compete with

other but not

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the other, but not

the other but not

to see big ad banners. To exemplify, the Indian cricket team has three sponsors and all three of them aggressively advertise their products on

field

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the field

and on television.

This

certainly makes the viewers feel like cricket has become more of a commercial event than a

sport

.

Therefore

, watching

sport

is a leisure activity and seeing promotion from sponsors of the

sport

can sometimes be distasteful to the spirit of the

sport

. In conclusion, ads by sponsors is mutually beneficial for both the

sport

and the

company but

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company, but

sometimes it takes away the factor of leisure and fun from it. In my opinion,

although

ads can be off putting but it serves as a great advantage for the

sport

itself.