Many famous sports players advertise sports products. Do the advantages of this outweigh the disadvantages?

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There is no iota of doubt that, many well-known players are doing different types of product advertisements.
This
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phenomenon is offering multifarious benefits to the players.
However
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, sometimes a couple of problems emerge due to the same. In
this
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essay, we will throw some light on the advantages and disadvantages of
this
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trend.
To begin
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with the bright side of endorsements by sports person.
Firstly
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, players can promote certain products in a better way because they use some of these items in their line of work.
For example
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, Lionel Messi does the advertisement for an energy drink, which he consumes while playing the game. Because of
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reason, his endorsement of the product sounds genuine.
Secondly
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, players can make money by doing various types of advertisements. In general, advertisement companies give approximately 5-10 million dollars to the players who work for them.
This
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is a great opportunity for them to convert their popularity and brand value into wealth. On the flip side of the coin, there are a handful of nasty consequences of endorsements as well. Primarily,
this
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could take away the players’ focus of the game.
For instance
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,
last
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year, Sakib al Hasan, a renowned Bangladeshi cricketer, was not able to perform as expected in the Asian Cup.
As a result
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, some people assert that
this
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happened because he was featured in myriads of advertisements at that time, which took his concentration away from the match.
Furthermore
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, athletes could become money-minded if they do a lot of advertisement campaigns. The result of
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could be devastating for the players and ruin their game play. In conclusion, there is no doubt that popular players are advertising several products and
this
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phenomenon has some obvious drawbacks and benefits which are given in the above paragraphs. All in all, it is up to the players to decide whether or not they should do these types of advertisements.
Submitted by vaghasianiral on

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Topic Vocabulary:
  • endorsement
  • influence
  • credibility
  • reputation
  • globalize
  • brand image
  • penetrate markets
  • role model
  • participation
  • high costs
  • premium pricing
  • overshadow
  • product features
  • consumer trust
  • reputation risk
  • scandal
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