More and more people want to buy clothes, cars and other products from well-known brands. What are the reasons? Do you think it is a positive or negative development?

Nowadays, purchasing items
such
as cars or clothes from famous
brands
is becoming increasingly popular among a large number of people. The reasons behind
this
trend will be outlined in the following essay and, in my opinion, it could bring both positive and negative consequences in equal measure.
To begin
with, the tendency
of using
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to use
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large brand products mostly stems from people’s beliefs on personal possessions reflecting wealth, social status, and appearance. More specifically, many people associate clothes and accessories from popular brand names
such
as Nike or Adidas with
high quality
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high-quality
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and fashionable designs.
Therefore
, these items are more suitable for enhancing people’s appearance than the products from smaller
brands
.
In addition
, some types of goods like cars from luxurious
brands
are usually sold at exorbitant prices because of their expensive materials or unique features.
Hence
, these items are often considered
as
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apply
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a tool for the rich to show off their social status or their wealth.
On the other hand
, more people purchasing goods from famous
brands
can bring both merits and drawbacks to the business world. Countries where famous
brands
are based are more likely to have a strong and healthy economy.
For instance
, the US - the home country of many large
brands
,
such
as Apple and Microsoft, has been the strongest economic superpower since the late 20th century partly since the products of these enterprises are
favored
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favoured
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not only in domestic but
also
in foreign markets.
However
, the rise of dominant brand names can be a factor leading to monopoly as large companies will attempt to dominate and
finally
wipe out smaller rivals to maintain their positions. In conclusion, the tendency
of consuming
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to consume
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goods from famous
brands
largely comes from people’s perception of personal belongings showing their wealth, social status and appearance.
This
trend can bring both positive and harmful effects to the business market and,
therefore
, should be well-considered by the government to prevent largescale
monopoly
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monopolies
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.
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Structure your answers in logical paragraphs

The easiest way to score well on the IELTS Task 2 writing portion is to structure your writing in a solid essay format.

A strong argument essay structure can be split up into 4 paragraphs, each containing 4 sentences (except the conclusion paragraph, which only contains 3 sentences).

Stick to this essay structure:

  • Paragraph 1 - Introduction
  • Paragraph 2 - First supporting paragraph
  • Paragraph 3 - Second supporting paragraph
  • Paragraph 4 - Conclusion

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