Some people say that the main purpose of television should be education while others says it should be for entertainment only. Discuss both sides and give your opinion.

In the past, in

order

to communicate with colleagues, clients and suppliers in

workplace

Suggestion

the workplace

, individuals had only three options for choosing namely, they could meet face-to-face (

ftf

), write a letter or using a telephone (Guirdham, 2014). Nowadays,

however

, the

development

of technologies enables

organization

Suggestion

organizations

an organization

the organization

to communicate over distances by using new

communication

modes like computer-mediated

communication

(cmc).

Hence

, there is a need to

research

how participants organize their activities using available and

interactional

of or relating to or used in instruction

instructional

resources and the

affordances

of the computer-mediated

communication

in

order

to understand how the

implementation

of media

communication

changes the

business

communication

culture in the contemporary

workplace

.

Although

VMC

has become more widespread in

modern

Suggestion

the modern workplace

workplace

, there are few studies have been conducted on its

implementation

and

use

in contemporary organizations. The major purpose of

this

report is to examine academic literatures relating to

communication

practices in

order

to identify the influence of

video

-mediated

communication

(

VMC

) on the way individuals communicate with their colleagues in the

workplace

in Australia.

Besides

, it

also

recommends some appropriate approaches for using

video

-mediated

communication

effectively in

Australian automotive

Suggestion

the Australian automotive industry

industry

. 2. Literature review

Research

on

business

communication

has focused on how

video

-mediated

communication

Accept comma addition

communication, implementation

implementation

and

use

in

Suggestion

of

contemporary.

In addition

,

literatures

Suggestion

literature

review

also aim

Suggestion

also aims

to identify the factors that have impacted on using

video

conferencing among employees.

Video

-mediated

communication

(

VMC

) means

communication

technology that allows two or more individuals participate in communicating in real

time

via the

use

of

telemediated

livepictures

Suggestion

live pictures

and sound (Andreev, Salomon, and Pliskin 2010). Studies of the

VMC

in organizations have found that the fundamental

use

of

VMC

Suggestion

the VMC

is to simplify the logistics needed, provided a definite cost advantage for organizations when organizing a conference with worldwide participation (Parthasarathi et al, 2017; Maher & Prescott, 2017). Indeed, after conducting a virtual live conference on Surgilink

that is

the webcast portal with the participation of experts in

health sector

Suggestion

the health sector

from 14 countries and 1026 delegates from all over the world, Parthasarathi et al (2017) identified five advantages of web conferencing for staffs in healthcare namely save

time

; save money; comfort and convenience; Environmental benefits and expanded reach (p. 3).

Similarly

, in

order

to answer the

research

question: what ways can

VMC

aid remote teachers overcome the constraints and affordances that they have to encounter in professional

development

? Maher &

Presscot

a town in central Arizona

Prescott

(2017) asked twenty mathematics and science teachers from seventeen rural New South Wales (NSW) secondary schools in Australia take part in five

VMC

sessions. Each

VMC

session consisting of six teachers meeting online for 90 minutes to discuss their curriculum programs (p. 7). After

analyzing

consider in detail and subject to an analysis in order to discover essential features or meaning

analysing

, Maher &

Presscot

a town in central Arizona

Prescott

(2017) found that

VMC

help rural teachers reduce the number of hours and money spent on travelling to professional

development

sessions.

Moreover

, participating in

VMC

dialogue, teachers had more

time

to reflect on their programs and work, leading to encourage them to learn and apply new ideas. On

other hand

Suggestion

the other hand

, some studies have investigated whether aspects of

VMC

might

also

have a negative influence on virtual team or not.

For instance

, after surveying 96 participants who were graduate

business

students, Hassell & Cotton (2017) found that teams had the members seeing their own

video

feeds while using

VMC

would demonstrate lower performance than the ones did not see their own

video

feeds.

In addition

, when participants saw themselves on the

VMC

they reported lower satisfaction with both the process and with the solution. Other

research

examined the possible

impact

of attitudes on the

implementation

and

use

of

VMC

in organizations in Australia (Julsrud, Denstadli and Hjorthol 2014; Larsen 2015; Karis, Wildman & Mané 2016).

Julsrud

(2014) examined how

VMC

can be implemented more sustainable practices by organizations and found that there are three attitude component having significant

impact

on the

use

of

VMC

Suggestion

the VMC

.

the

Suggestion

The

first

positive component is benefit oriented that are 'Saves

time

, gives a better flow of information, improves contact with collaborators, improves decision-making processes, reduces strain related to travelling, and helps protect the environment'.

Similarly

,

Travel

tiredness is a strong motivation for using

VMC

that can be used to replace

business

travel

in the future.

On the other hand

, Network

development

is the strongest negative

impact

on the

use

of

VMC

that increased the demand for developing new relationships and contacts. Larsen (2015) conducted in-depth interviews with eleven

VMC

users who came from different locations in the

company

in Norway in

order

to investigate which factors have impacted on user's perceptions of

VMC

as a mode of

communication

in

business

meetings. After

analyzing

consider in detail and subject to an analysis in order to discover essential features or meaning

analysing

data, Larsen (2015) found that organizations need to improve understanding of the factors affecting user perception of the

affordances

of

VMC

such

as technology, room setup,

support organization

Accept comma addition

support, organization

, training, competence, relationships, cultural differences, meeting norms, type of meeting and number of locations so as to overcome difficulties with

VMC

implementation

.

Similarity

Suggestion

Similarly

, in Karis, Wildman & Mané (2016)

research

, they

analyzed

examined carefully and methodically; broken down for consideration of constituent parts

analysed

the

use

of

VMC

in

business meeting

Suggestion

a business meeting

at

Google

Suggestion

the Google company

company

by observing 20 meetings which are widely in both size and function in

order

to

identified

Suggestion

identify

how effective are meetings when they involve

video

conferencing between two or more locations and how can Google's meetings can be improved with the technology innovation, physical spaces and

communication

practice.

As a result

, Karis, Wildman & Mané (2016) found that there are a

variety

of issues occurring when Google implemented

VMC

in their meetings

such

as ‘difficulty identifying presenters, speakers, and locations; field of view problems,

VMC

control, meeting run late, Primary Room Dominance, system delays, and turn-taking’ (p. 29). From

this

body of

research

, it seems clear that the

use

of

VMC

brings several benefits and drawbacks to

employee's

Suggestion

employee

communication

with their colleagues.

Besides

, it

also

is necessary for organizations to understand the factors influencing on the implementing of

VMC

in their

communication

workplace

.

In addition

, Hofflander et al., (2015) study suggests that more

research

should be done to examine the

use

of

VMC

in

workplace

on upward

communication

. 3. Recommendations

Automotive

Suggestion

The automotive industry

industry

is one of the big industries in Australia and companies like Toyota, Fold, Holden

etc

have

Suggestion

has

a

variety

of factories and offices in different geographical location in Australia.

Hence

, it is necessary for workers in

Australian automotive

Suggestion

the Australian automotive industry

industry

to

use

VMC

Suggestion

the VMC

in

order

to enhance the quality of meetings internally and externally in its remote

communication

among employees. In fact, as Parthasarathi et al (2017) found that

VMC

enables meeting participants to see their colleagues body language,

for instance

, the capacity to observe other individual's reactions when a remote meeting participants would like to say something. It

also provide

Suggestion

also provides

an overview of meeting participants at

variety

location like they can know who was talking and who want to talk in the way

that is

not possible in other mediated

communication

.

As a result

,

VMC

can be used widespread within Australian automotive organizations

such

as project team meeting, management team meeting (Larsen, 2015) in

order

to replace face-to-face and telephone meetings.

Moreover

,

VMC

should be implemented in automotive companies for training remote workers and improving remote collaboration among staff. Indeed,

VMC

have

Suggestion

has

distinct advantages for rural employees in reducing the number of hours spent travelling to and from

company

meetings.

Thus

cut costs, making better

use

of the available competences

in

Suggestion

of

the

company

and employees could have more

time

to reflect on their work, leading to enhance organizational efficiency (Maher & Presscot

,

Accept space

,

2017).

Besides

, as Julsrud (2014) said that

development

of "

travel

tireness

exhaust or get tired through overuse or great strain or stress

tires

" plays a crucial role in preventing stress and burning-out related to comprehensive travelling, thereby automotive companies should strive to support workers who

travel

frequently by substituting

travel

through the

implementation

of

VMC

.

On the other hand

, in

order

to implement effectively

VMC

in

business

communication

, employees have

to knowledge about the

Suggestion

knowledge about the

factors influencing the

use

of

VMC

as a mode of

communication

. Ease of

use

and ubiquity are the two major factors for

Australian automotive

Suggestion

the Australian automotive industry

industry

should

use

it more widespread. In fact, establishing a

VMC

meeting in advance is very easy and could be done through an internal version of companies in less than 2 minutes. Because

VMC

is available via internet, employee can

use

it at anywhere and at any

time

by their mobile phones and laptops (Karis et al. 2016).

However

, there are

variety

issues happening when organizations implemented

VMC

in their meetings

such

as 'difficulty identifying presenters, speakers, and locations, system delays' (Karis et al. 2016), 'noise insulation, cultural differences and lack of competence in the

use

of VC equipment' (Larsen 2015).

Consequently

, automotive companies should address these challenges by establishing discipline and meeting rules to participants comply with these. It is necessary to take 10 minutes to guide people in adjusting their equipment before the meeting could start so as to avoid

technical problem

Suggestion

technical problems

(Larsen 2015). 4. Conclusion In conclusion,

this

report found that the appearance of

VMC

brings

variety

advantages as well as disadvantages to

business

communication

in

modern

Suggestion

the modern workplace

modern workplaces

a modern workplace

workplace

.

Moreover

, improved understanding of the factors that have significant

impact

on user perceptions of

VMC

could support organizations in

Australian automotive

Suggestion

the Australian automotive industry

industry

in overcoming difficulties with the

implementation

of

VMC

and using it more effectively.

Additionally

,

this

report

also

gives recommendations for using

VMC

as the most appropriate

communication

mode in Australian automotive

such

as enhancing the quality of meetings internally and externally in its remote

communication

among employees, implementing for training remote workers and improving remote collaboration among staff, the solutions to overcome the issues occurring when automotive companies implemented

VMC

in their meetings.

Therefore

, the

implementation

of

VMC

in modern

workplace

has become more widespread and can replace face-to-face and other technologies like telephone meetings in the future.