Nowadays, sport is becoming a big business with high earnings for professional sportspeople and a lot of companies have involved in financially and in other ways. Is it a positive or negative development of sport?

Commercialization in sport has become increasingly popular among somebody in recent years. While there are a number of drawbacks, I am of the opinion that the benefits are more significant. On the one hand, taking part in sport in multiple aspects

by

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of

companies can be highly problematic for many reasons. One of the key advantages is that some athletes tend to win a competition at all costs because of

prize money

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the prize money

from sponsors. The reason is that they suffer from the pressure from the companies that equip them with state-of-the-art facilities, a good salary and so on. That negative affects their health adversely after every competition and poses serious problems

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as injuries. Another significant negative is the bribery from companies. Many enterprises are not unwilling to invest an amount of money to professional

sportspeople

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so they strive to do anything as long as their representative wins

first

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place

on

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in

a match. It is believed that if the athlete who received a lot of money and other things from a company fails, the company’s brand is not attractive to audiences and the revenue can drop.

On the other hand

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, I would argue that the advantages of

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trend pale in comparison with the disadvantages.

Firstly

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, it creates motivation for athletes to perform at the best status. It is because that they are representatives of a national or worldwide brand so trying their best in a competition is their responsibility and they can take it as an inspiration to compete.

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, working with a strong desire enables them to set a new record. The

second

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positive that should be taken into consideration is that the companies can obtain great benefits. It is simply explained that the company brand’s image

is always parallel

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always parallels

with their sponsor to the athletes, that makes the companies increase brand awareness and

hence

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better sales. In conclusion, despite several benefits that commercialization in sport has, it seems to me that they are far outweighed by the potential problems.