Nowadays, sport is becoming a big business with high earnings for professional sportspeople and a lot of companies have involved in financially and in other ways. Is it a positive or negative development of sport?

Commercialization in sport has become increasingly popular among somebody in recent years. While there are a number of drawbacks, I am of the opinion that the benefits are more significant. On the one hand, taking part in sport in multiple aspects

by

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of

companies can be highly problematic for many reasons. One of the key advantages is that some athletes tend to win a competition at all costs because of

prize money

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the prize money

from sponsors. The reason is that they suffer from the pressure from the companies that equip them with state-of-the-art facilities, a good salary and so on. That negative affects their health adversely after every competition and poses serious problems

such

as injuries. Another significant negative is the bribery from companies. Many enterprises are not unwilling to invest an amount of money to professional

sportspeople

so they strive to do anything as long as their representative wins

first

place

on

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in

a match. It is believed that if the athlete who received a lot of money and other things from a company fails, the company’s brand is not attractive to audiences and the revenue can drop.

On the other hand

, I would argue that the advantages of

this

trend pale in comparison with the disadvantages.

Firstly

, it creates motivation for athletes to perform at the best status. It is because that they are representatives of a national or worldwide brand so trying their best in a competition is their responsibility and they can take it as an inspiration to compete.

As a result

, working with a strong desire enables them to set a new record. The

second

positive that should be taken into consideration is that the companies can obtain great benefits. It is simply explained that the company brand’s image

is always parallel

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always parallels

with their sponsor to the athletes, that makes the companies increase brand awareness and

hence

better sales. In conclusion, despite several benefits that commercialization in sport has, it seems to me that they are far outweighed by the potential problems.