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Writing Samples
Band 7

Social media marketing can influence what consumers buy. Do you agree or disagree? To what extent do you agree?

#media #influence #consumers
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It is irrefutable to say that social media are playing an important role today; it has not only made communication easier, but
also
 faster and more reliable. Social media marketing can be defined as the use of social media to communicate and increase brand value. Some people are of the opinion that social media marketing influences what consumers buy,
however
, there are a few who would argue
otherwise
.
This
 essay gingerly delineates both the viewpoints in the following paragraphs. A recent study shows that 50% of the
population
 have a social media presence,
this
 makes it easy for brands to target a large chunk of
population
 via various networking sites.
Moreover
, algorithms are used to display recurring advertisements based on the user's recent search history;
this
 makes online marketing more effective. To substantiate
further
, a recent study proved that 35% of youngsters in the age group of 19 to 28 years were more likely to buy a product when an advertisement is displayed multiple times on different platforms.
On the other hand
, older people may not be well acquainted with the internet; some may even be averse to social networking sites.
Thus
, the target
population
 of marketing online usually excludes the older age group. To back my point
further
, a study shows that 40% of them prefer shopping in brick and motor shops rather than doing the same online.
Furthermore
, though the internet has become accessible worldwide, there are still a few places where accessibility is limited; social media marketing would be impractical in
such
 situations. In a nutshell, social media marketing undeniably influences what consumers buy, companies all around the world are monetizing on
this
 and have successfully increased their brand reach and value.
However
, the target
population
 may not entirely include people above the age of 50 years.

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For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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