Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think are consumers influenced by advertisements? What measures can be taken to protect them?

✨ Do you want to improve your IELTS writing?
Companies are spending more on marketing than ever before. With increasing competition, businesses are promoting their products aggressively.
Therefore
Linking Words
, I believe customers are getting influenced immensely.
This
Linking Words
essay will discuss the consumers' response by these advertisements and some solutions.
Firstly
Linking Words
, there is a lot of false information that companies convey about their products.
This
Linking Words
leads to people believing everything they watch on television or online. The main reason is the cut-throat competition, and to survive they have to sell their products, no matter what. Agencies usually hire already popular celebrities, to gain everybody's trust.
For instance
Linking Words
, to promote health supplements, athletes are chosen, the customer starts connecting the healthy lifestyle and fitness of that sportsmen with the supplement. One possible solution to the problem can be, celebrities should research all about the brand before endorsing. It will ensure the audience gets the right product.
Secondly
Linking Words
, with marketing we end up having more items than we need. Misleading promotions are the main reason behind it.
For example
Linking Words
, if we ever see a luxury brand commercial, they always focus on rich people's lifestyle.
This
Linking Words
is because, they want to connect their brand with luxury, which has a little to do with the actual product. I feel, government should monetize these commercials, they should check the product's authenticity
first
Linking Words
, and any type of online marketing should
also
Linking Words
be checked. To conclude, companies will always find loopholes in the system, to exploit it. Unless the government impose strict rules, the problem will only escalate.
Also
Linking Words
, It should be the responsibility of citizens, to check what to trust because the false information will be there.

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

Topic Vocabulary:
  • advertising campaign
  • celebrity endorsement
  • psychological manipulation
  • emotional appeal
  • targeted advertisement
  • digital marketing
  • social proof
  • peer review
  • consumer trust
  • brand loyalty
  • misleading advertisement
  • government regulation
  • consumer protection
  • media literacy
  • ad-blocker
  • privacy settings
  • informed choice
  • critical thinking
  • marketing tactics
  • consumer awareness
What to do next:
Look at other essays: