Large businesses have big budgets for marketing and promotion and as a result, people gravitate towards buying their products. What problems does this cause? What could be done to encourage people to buy local products?

Nowadays the majority of big corporations allocate a huge amount of money for advertisement and promotion purposes, so these actions force a lot of people to purchase their goods. It can cause different p

roblems both

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problems, both

for local business and customers,

such

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as buying substandard, but good advertised products and

also

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overpaying for b

rand.

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the brand

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, there

also

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will be the ways to avoid u

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expenditures of money and time by improving service and diversity of local stores. There are many factors behind the tension of people to purchase well-advertised products of large companies, that may cause a variety of problems.

First

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of all, people always want to have things that they have seen before either in the streets and TV or from their close friends and relatives.

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, it is possible for them to buy substandard products with very high price only because of recognizability of brand or p

roducer,

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product

whereas there are available similar goods from less-known local manufacturers with equal quality and even c

heap

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cheaper

price.

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, the expansion of big corporations is the main reason of bankruptcy and failure of local companies, because they are unable to compete with giants of business,

thus

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, thousands of people lose their jobs and life stability.

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, a number of steps should be taken in order to solve these problems and to encourage people to purchase local products.

Initially

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, local manufacturers should improve the quality of service for clients and make their business more client-oriented.

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, the best way to stimulate consumers to buy local goods is making high qualified items with reasonable price and people will tell about them to their close people, so the producer may become more popular.

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, having diversified the store’s assortment and placing exclusive goods businessmen may attract more people because of the feeling of the uniqueness and originality of products. Despite the fact that big companies assign a lot of resources into advertisement and promotion and the process of their expansion is inevitable, local producers may occupy a niche of manufacturers of high-qualified and exclusive goods with client-oriented service.