Analyze Biti’s strategies to meet the demand of Chinese consumers.

Biti's
Suggestion
Bites
, a brand
that is
so familiar to Vietnamese consumers, was born in 1982 under the founding of Mr.
and
Suggestion
And
Mrs. Vưu Khải Thành. "
Biti
Suggestion
Byte
" is an abbreviation of "Binh Tien". At
first
, the company only had 15 employees to produce rubber sandals exported to the Soviet Union and Eastern Europe from low-productivity rust machines. In the late 1980s, when the Soviet Union and Eastern Europe disintegrated,
Biti
's lost its main
market
. At the same time, in the domestic
market
, Thai and Chinese sponge slippers are lighter and more beautiful than Vietnamese rubber slippers. Exporting flat bowls, selling in the country was not finished, Mr. Vưu Khải Thành and his wife immediately went to Taiwan to buy technology to produce EVA foam slippers.
This
Chinese-born businessman chose Southwest and China as the new export
market
. China is the world's largest
footwear
producer and
footwear
exporter, limiting the expansion of already arduous Chinese goods, let alone attacking the rival.
This
is a bold decision because while Chinese
footwear
is entering the Vietnamese
market
with low prices,
Biti
’s thinks the opposite: conquering the rival
market
with
quality
, affordable products. Advantages:
This
is considered an easy-going
market
because it consists of different population classes, different income, so the needs are very diverse, able to survive the goods with good specifications and
quality
.
dozens
Suggestion
Dozens
of times apart. Chinese people have a habit of shopping, being attracted to new and different products while
Biti
's has the ability to supply thousands of products to the
market
.
In addition
, the culture between the two countries has many similarities. China attaches great importance to export promotion, but China's
footwear
import
market
is relatively small, accounting for only 1% of the whole country. The well-known foreign brands
such
as Nike, Adidas
...
Accept space
...
are
Suggestion
Are
not
many but
Accept comma addition
many, but
only targeting high-income consumers.
Therefore it
Accept comma addition
Therefore, it
can be said that
this
is a
favorable
encouraging or approving or pleasing
favourable
market for low to
Suggestion
market for low
medium
quality
footwear
. The West is the most backward
region
Suggestion
regions
in China.
Therefore
, the government of
this
country always attaches great importance to the economic development of the Western region.
This
has opened up "golden opportunities" for Vietnamese businesses like
Biti’s
to grip, cut off, or tear with or as if with the teeth or jaws
bites
. Challenges:
Although
Chinese made goods are not considered high
quality
, they are always rich and diverse. Thanks in part to
market
research, and in no small part to the widespread popularity of counterfeit goods in China, Chinese facilities seem to be able to immediately imitate every style and design on the
market
.
school
Suggestion
School
.
Strategy
: Avoid strong - hit weak "Chinese people walk a lot, so they always have to keep their feet comfortable and
comfortable
Suggestion
comforting
, at
this
point,
Biti
's products meet," said Lai Khiem, Vice Chairman of
Biti
's Company.
to
Suggestion
To
speak. Avoid strong: If China enters the Vietnamese
footwear
market
with low prices,
Biti
's conquers its competitors with high
quality
products at competitive prices, higher than Chinese goods but cheaper. Famous brand products
such
as Adidas and Nike. Weak shot:
Biti
’s has researched to find a vacancy in the Southwest
market
of China. The Southwest is a potential
market
with a population of over 420 million people, focusing on 75% of ethnic minorities and about 80% of China's poor but left open because China is too focused on exporting.
Biti’s
Suggestion
Bites
has invested
Suggestion
have invested
in building Lao
Cai
Suggestion
CAI
international border-gate trade
center
an area that is approximately central within some larger region
centre
to actively buy raw materials, and produce many high-class products for the Chinese
market
. The advantages of geographical location, available infrastructure and transportation make Vietnamese goods brought to the Southwest closer and more
favorable
encouraging or approving or pleasing
favourable
than goods brought from the eastern provinces of China. By understanding China's legal system and business practices here,
Biti
's management has carried out
timely trademark registration
Suggestion
the timely trademark registration
and protection. Price
strategy
: Here,
Biti
's applies the "one price" policy and creates a good effect right after its inception. Consumers in Southwest China will feel secure because they do not have to worry about paying, buying, buying the wrong one.
Moreover
, because the price is always associated with
quality
,
although
it is a bit more expensive than similar products,
Biti
’s is still the trend of choice for consumers here. Distribution
strategy
is summarized in the four words "thick, far-flung":
Biti
's organizes a centipede distribution system, in big
cities there
Accept comma addition
cities, there
will be a distribution
center
an area that is approximately central within some larger region
centre
,
this
center
an area that is approximately central within some larger region
centre
Center
combined with other local retailers and they distribute to consumers so the spread is stronger. At present,
Biti
's has developed more than 20 general agents and more than 350 consumer agents in most southwestern provinces of China
such
as Chongqing, Yunnan, Guangxi, Guangdong, Fujian, Hubei. ..., even in Beijing and Shanghai, it is a "dream" distribution and retail network of any business. Trade promotion
strategy
: TV commercials, newspapers in China are expensive but ineffective by reaching directly to consumers through fairs and local distributors. Because the customs of the people here are very interested in
traveling
the act of going from one place to another
travelling
, gathering in crowded places, every year here organizes exhibitions and fairs that attract a lot of people visiting
shopping
Suggestion
shops
.
Biti’s
Suggestion
Bites
Bits
immediately takes
Suggestion
are immediately taken
advantage of opportunities to participate in fairs to promote its products to consumers. Result: Imprinted with a footprint on the away field
As a result
,
Biti
’s annual
revenue
in the Southwest accounts for 80% of the company's total
revenue
in the Chinese
market
. From the Southwest
market
,
Biti
’s continues to spread throughout China.
Biti's
Suggestion
Bites
Bits
Bets
can be considered as a successful Vietnamese enterprise in the
strategy
of "committing itself" and building a brand image in foreign countries, especially in the world-renowned capital
market
with similar products at the same price.
cheap
Suggestion
Cheap
.
Biti's
Suggestion
Bits
Bytes
Bites
is
Suggestion
are
one of the leading enterprises in Vietnam's
footwear
industry, accounting for 15% of the domestic
market
with more than VND 1,000 billion domestic
revenue
and 50% of export proportion in the company's
revenue
structure in 2012. .
Submitted by nguyenngocanhcha123 on

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