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Band 7.5

Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with?

#people #advertisements #products #lives
Advertisement has been an integral part of marketing any
product
 and promoting its unique features to boost its sales.
However
, many would argue that these flashy promotions compels the viewers in buying stuff which they do not require, while others say it educates the people regarding new products in the market and their benefits to the society. I my opinion, advertisement do spread awareness about new exciting technologies which have a positive impact on its users rather than making us buy useless things. The main objective of any advertisement campaign is to increase the sales and ultimately capture larger market share as possible. They run their programs in
such
 a manner that exaggerates even the tiniest improvement to be a ground breaking innovation.
This
 misleads the consumers into buying the
product
 with no significant value added.
For example
, Mango Inc sells their new phones stating it has improved camera performance, whereas in reality the bump in camera performance in negligible and does not add any value over its older counterpart.
On the other hand
, certain advertising campaign does spread awareness about the new products and its benefits.
For instance
, the MyFit launched its Fit2 bands incorporated with a heat sensor which continuously monitors the heartbeat and alters medical emergency service in case of any fatal event.
Such
 promotion educates the masses, about the
product
 and its services, by enlisting the unique features which did not exist in the old models. In conclusion, advertisement enabling people to know about new
product
 launches and the advantages of owning them, in my opinion by far outweighs the argument that
such
 promotion leads to unwanted purchases.
Although
, they compel us to purchase goods which tends to be less useful, we cannot deny how much they educate us about new goods that might enhance our lifestyle.
Submitted by mandar.pawaskar27 on

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For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Essentional vocabulary list for IELTS Writing 7+

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Topic Vocabulary:
  • encourage
  • persuade
  • manipulative
  • unnecessary
  • excessive
  • artificial needs
  • desires
  • consumers
  • oversaturation
  • impulse buying
  • financial problems
  • inform
  • educate
  • features
  • benefits
  • innovations
  • raise awareness
  • social issues
  • positive behavior
  • enrich
  • well-being
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