More and more people want to buy famous brands of clothes, car and other items. Why is this trend? Do you think it is a positive or negative development?

It is true that a growing number of
people
want to buy well-known designer labels of many Consumer
products
.
While
there are some obvious reasons for
this
trend, I believe that it is a Totally negative development. The reasons for the increasing consumer concern with
brand
names are simple to explain.
Firstly
, the marketing departments of giant corporations aim to identify their goods with a Glamorous and successful lifestyle, and
people
are easily swayed by advertisements. Companies often use celebrity endorsement to promote their
products
, with famous
people
like Cristiano Ronaldo or Victoria Beckham.
Secondly
, the possession of a Mercedes car or a Gucci Handbag,
for example
, advertises one’s own wealth and taste of others. The idea behind owning A
brand
name is to make others jealous.
However
, I would argue that
this
is a completely negative development. In terms of what Ordinary
people
can afford, consumers are encouraged by corporations to squander
theirs
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their
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Savings on designer goods which the companies promise will improve their lives and make Them happy. From a social perspective,
such
messages are very dangerous, encouraging Crime,
for
example
Add the comma(s)
example,
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to steal the latest cell phones from
people
in the street. The target audience Is often young
people
,
who
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whom
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companies seek to attract by promoting
brand
awareness of their
Products
such
as
Coca Cola
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Coca-Cola
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, Nike or Samsung. These are now considered to be essential items To have in our modern global village. In conclusion, there are some important reasons
to
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apply
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explain why many
people
find
brand name
Add a hyphen
brand-name
show examples
Fix capitalization
products
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Products
so attractive.
Although
famous designer labels are increasingly in demand, I would
Argue
Fix capitalization
argue
show examples
that
this
form of consumerism gives
people
a false idea of what is important in our lives.
Submitted by trandong19950908 on

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Structure your answers in logical paragraphs

The easiest way to score well on the IELTS Task 2 writing portion is to structure your writing in a solid essay format.

A strong argument essay structure can be split up into 4 paragraphs, each containing 4 sentences (except the conclusion paragraph, which only contains 3 sentences).

Stick to this essay structure:

  • Paragraph 1 - Introduction
  • Paragraph 2 - First supporting paragraph
  • Paragraph 3 - Second supporting paragraph
  • Paragraph 4 - Conclusion

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Topic Vocabulary:
  • Consumerism
  • Brand loyalty
  • Investment
  • Aspiration
  • Trendsetter
  • Affluent
  • Mimicry
  • Conformity
  • Identity
  • Self-esteem
  • Status
  • Perception
  • Advertise
  • Promote
  • Influence
  • Peer pressure
  • Societal expectations
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