Write about the following topic: The average standard of people's health is likely to be lower in the future than it is now. To what extent do you agree or disagree with this statement? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

The reference model used during the simulation is the business reference model for the He

alth care i

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Healthcare

ndustry. The reference model is used to guide the implementation of a

market

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opportunity

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by collaborating with different departments within the organization. In our case the

market

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opportunity

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is identifying the source of new revenue (by introducing the generic

drug

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in new countries) and expanding the revenue by re-launching it as a

drug

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to curb caffeine ca

rvings a

an intense desire for some particular thing

cravings

nd as a prevent

drug

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for

heart

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disease

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. During the planning phase the potential business

opportunity

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of the exiting

drug

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is an

alyzed.

examined carefully and methodically; broken down for consideration of constituent parts

analysed

It has shown that the

drug

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could be marketed as a preventive measure for

heart

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disease

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, It could be marketed as a

drug

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to kick caffeine habit and we could introduce the

drug

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in ne

w

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new markets

a new market

market

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. Corporate st

rategy p

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strategic

lanning would help us determine how the

drug

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could be marketed.

For example

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, based on the organization strategy to lead in

heart

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disease

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prevention

drug

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manufacturing.

This

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could be marketed as a cost effective

drug

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for

heart

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disease

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prevention. In the pre

development

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stage we identify the value of the

opportunity

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.

For example

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, In our case marketing it in new countries would provide the organization a financial value with an increase in revenue.

Also

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other risks and issues are an

alyzed a

examined carefully and methodically; broken down for consideration of constituent parts

analysed

nd managed.

For ex

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ample legal r

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example, legal

isks like approval from governing bodies and limitations like restricted access to data for analysis are identified and addressed.

This

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has very less impact on

development

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since the

drug

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was already sold for 5 years. So the process is going to be sa

me m

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the same

ay with the addition of exporting it to other countries. Post

development

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after the product is launched the sales could be compared to the

market

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valuation done during pre

development

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and the process could be reviewed and optimized.