More and more people want to buy clothes, cars and other products from well-known brands. What are the reasons? Do you think it is a positive or negative development?

Nowadays, purchasing items

such

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as cars or clothes from famous

brands

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is becoming increasingly popular among a large number of people. The reasons behind

this

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trend will be outlined in the following essay and, in my opinion, it could bring both positive and negative consequences in equal measure.

To begin

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with, the tendency

of using

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to use

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large brand products mostly stems from people’s beliefs on personal possessions reflecting wealth, social status, and appearance. More specifically, many people associate clothes and accessories from popular brand names

such

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as Nike or Adidas with

high quality

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high-quality

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and fashionable designs.

Therefore

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, these items are more suitable for enhancing people’s appearance than the products from smaller

brands

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.

In addition

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, some types of goods like cars from luxurious

brands

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are usually sold at exorbitant prices because of their expensive materials or unique features.

Hence

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, these items are often considered

as

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apply

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a tool for the rich to show off their social status or their wealth.

On the other hand

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, more people purchasing goods from famous

brands

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can bring both merits and drawbacks to the business world. Countries where famous

brands

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are based are more likely to have a strong and healthy economy.

For instance

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, the US - the home country of many large

brands

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,

such

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as Apple and Microsoft, has been the strongest economic superpower since the late 20th century partly since the products of these enterprises are

favored

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favoured

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not only in domestic but

also

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in foreign markets.

However

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, the rise of dominant brand names can be a factor leading to monopoly as large companies will attempt to dominate and

finally

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wipe out smaller rivals to maintain their positions. In conclusion, the tendency

of consuming

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to consume

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goods from famous

brands

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largely comes from people’s perception of personal belongings showing their wealth, social status and appearance.

This

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trend can bring both positive and harmful effects to the business market and,

therefore

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, should be well-considered by the government to prevent

large- scale

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large-scale

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monopoly.