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International marketing is sometimes seen as invasive and an intrusion into the country in question. Others argue that it is a necessary and economical form of education in addition to spreading ideas, language and culture. Discuss both sides and give your opinion.

#intrusion #country #form #education #addition #language #culture
Gone are the day when companies
had to confine to
Suggestion
had to confine
 its own territory. Now many companies look to penetrate new markets across the globe with the help of globalization and open market economy. The transnational companies develop global marketing
campaign
 to tap new markets so as to sell their commodities. Which by consequence disseminates ideas, language and
culture
.
In contrast
, many people associate global marketing with cultural
imperialism
. The multinational companies usually develop marketing
strategy including
Accept comma addition
strategy, including
 new ideas, language and
culture
. Their visibility attracts both the consumers and the entrepreneurs.
Consequently
, the local entrepreneurs can be acquainted with exotic notions, cultures and languages and can learn
lot
Suggestion
a lot
 more things about how to conduct a global marketing
campaign
 so that they would be able to conduct
similar
Suggestion
similar campaigns
a similar campaign
campaign
 to establish their own brands. Apart from
this
, the transnational corporations often merge with local companies.
This
 is because an emerging international brand, establishing partnership with other companies in the country is very crucial for success. And very these multinational corporations organize workshops in order to train the local executives and workers so that they can hone their
skill
Suggestion
skills
 and can elevate their competence to the international level. The transnational companies,
thus
, essentially provide local entrepreneurs and executive with an economical form of education consisting new ideas, cultures and languages. On the flip side, the antagonists of global marketing deem it as invasive and
intrusion
Suggestion
intrusive
 into the country.
That is
 to say, international marketing is a kind of cultural
imperialism
. At its simplest form, the notion of cultural
imperialism
 refers to the process of
imperialism which
Accept comma addition
imperialism, which
 poses an unequal power relationship that connotes the dominance of the west. In fact, cultural
imperialism
 has
two-fold
twice as great or many
twofold
 goals; one is economical and the other is political. In the economic point of view, the transnational companies capture market in the country for
it
it is
it's
 cultural commodities and establish hegemony by moulding
popular consciousness
Suggestion
the popular consciousness
. A good example here is the advertisement of Pepsi “Live for Now”
campaign
. The
campaign
 features a pool of summer activities that depict participants having an exciting time. Pepsi
also
 introduced new limited edition cans featuring the popular singer and American icon, Michael Jackson. Pepsi with the American phrase and icon,
thus
, exports the
culture
 of America to other countries.
Likewise
, in the political arena, cultural
imperialism
 plays a paramount role in separating people from their traditions of solidarity and cultural roots, replacing them with
media generated need
Suggestion
a media generated need
 which changes with every other
campaign
. The political impact is so alarming that it alienates people from traditional class and community knot, atomizing the society and separating people from one another. In fine, international marketing spreads new knowledge and consumer
culture
 as well.
This
 consumer
culture
 goes beyond popular consumptions that brings about
concern
Suggestion
the concern
concerns
 of the dominance of the western
culture
 what impacts on the values of societies, and in turn, on the political realm. The transnational corporations transmit western lifestyle and ideology seemed as corrosive to the recipient countries’
culture
. The intrusion of western consumer
culture
 into the everyday lives of the recipient countries is actually a new form of colonialism.
Submitted by Ledio Te Lutem on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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