Nowadays men sport is given far more attention in the society than women sport. What are the reasons? Do you think is it a positive or negative situation?

There is no doubt that

society

gives more important to men’s

sport

as compared to women’s

sport

, and the reason behind

this

is the best marketing

campaign

for the men’s

sport

. In my opinion,

this

is a negative trend as it adversely affects on women and the economy of the country. The best marketing

campaign

is the predominant cause that men’s

sport

acquires more attention from

society

from women’s

sport

. To elucidate, it has been observed that often people prefer watching men’s

sport

, like cricket and football, either being at the stadium or home.

Hence

, the government and multinational companies tend to generate more revenue through endorsement and marketing

campaign

.

For example

, in 2017, the Indian Premier League, of men’s

sport

received a budget of more than 100 million,

on the other hand

, despite winning the Cricket World Cup, the female’s sports team was unnoticeable to celebrate its achievement. Focusing more on men’s

sport

and neglecting women’s

sport

is a negative trend since it has a deleterious impact on women and

society

. Due to patriarchal nature often

society

has not welcomed

this

trend of playing women and think ideal woman is supposed to do housework, grow children and take care of the family.

Thus

, owing to lack of motivation, they are not able to depict their talent on the field. Irrefutably, there are many tournaments held all over the world for females. If women who are expert in any sports field do not get encouragement and enthusiasm, it will reduce their morale and eventually lose the output of the country by not getting the chance to participate in the tournament. In conclusion, heavy investment in a huge marketing

campaign

is supporting reasons due to which male’s

sport

obtains more focus from

society

. In my opinion,

this

is a negative situation as not only it mitigates woman’s morale and enthusiasm, but

also

the output of the country.