Large businesses have big budgets for marketing and promotion and as a result, people gravitate towards buying their products. What problems does it cause? What could be done to encourage to buy local products?

The globalization has established

the free

Suggestion

the freedom

and flow trade between nations, which is great for multinational corporations to generate more profits as they have the capacity to invest huge capital on advertising.

However

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, there are some drawbacks

on

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of

to

this

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development which should not be neglected. Here, I would like to explore the impacts it brings and suggest some possible measures to tackle

this

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issue.

To begin

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with, the local industries are the brunt of the presence of global business giants. As they are able to demonstrate their

merchandises

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merchandise

through flyers, broadcasts, telecasts, and the internet, people are

easily

Suggestion

easy

to attract and purchase the products by these brainwashed operations.

Conversely

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, the domestic firms have less resource to publicize their goods, not to mention with running an annual promotion activity.

For instance

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, the eminent soft drink company, Coke Cola, which has taken a lead in

food area

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the food area

around the world for decades and its popularity caused the decay of internal beverage industry.

As a result

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, many populaces lose their livelihood and

then

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decreasing the motivation of consumption which can be the malicious cycle. As far as

this

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issue is

concernd

feeling or showing worry or solicitude

concerned

, several solutions are worth mentioning.

Firstly

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, offering the customize service is the

greatly

Suggestion

greatest

competitive advantage of the local enterprises, as those international syndicates normally have the unified plan of the marketing which means it is arduous for them to provide a specific service for an individual.

Furthermore

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, owners can have collaboration with a tour agency and the government that giving shopping discounts or coupons for tourists. Take

Kinmen as

Accept comma addition

Kinmen, as

an example, the regime designed the travel brochure which contains a vast pool of tourism information with coupons for the local stores and hotels.

This

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assists to promote its landscapes as well as giving the financial incentives to travellers that would benefit the local commerce eventually. In conclusion, the local economy has always been the major victim when these multinational corporations pursue the customers with tempting offers.

Consequently

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, it is necessary for the domestic ventures and the ministry to find out the proper resolutions to overcome the consequences were contributed by globalization.