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marketing and promotion is the key to a successful business ielts

#promotion #business #ielts
It is believed that marketing and
promotion
 are the crucial factors to run a
business
 successfully. I believe that
although
 marketing strategies play a significant role in a
business
, it is not wise to rely on marketing and promotions only. Undoubtedly, marketing is of paramount importance for businesses to compete in
this
 modern era. To put it
in other words
, companies need to advertise their products to survive in a highly competitive market. To illustrate, if a company will refrain from marketing, it is highly likely that rival companies will make use of
this
 opportunity to increase its sales, which is the reason that even big brands like Apple and Coke pour billions of dollars into marketing without getting complacent.
Moreover
,
promotion
 helps businesses to create
brand
 awareness. As companies have to make their presence felt in the market, promotional events or programs play a major part in building a
brand
.
For example
, numerous Chinese phone companies have increased their
brand
 value globally through large scale promotional programs.
That is
 not to say that marketing and
promotion
 can solely make a
business
 successful. A company cannot underestimate the power of other factors,
such
 as quality of service, customer satisfaction, and innovation, because there have been many instances when businesses made a mark through aggressive marketing but disappeared overnight as these factors were underestimated. Mobile companies
such
 as Blackberry and Nokia are the perfect examples. To conclude, even though marketing and
promotion
 are important to survive and create a
brand
 name in the competitive market, the importance of other factors cannot be ruled out to run a profitable
business
.
Submitted by ZHAI YIFANG on

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    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
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    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

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